Write For CoSchedule - Contributor Guidelines - CoSchedule

Write For The CoSchedule Marketing Blog & Content Hubs

What Should You Expect?

We get a lot of pitches. We don’t accept many of them.

That said, we encourage pitches for content that targets keywords for which you are an expert.

If we already have published content for the topic or keyword you pitch—or it’s simply not something we would publish—we may redirect you to write a different piece.

You should be open to writing content targeting keywords for which we want to rank in search engines. This is to your benefit as well, ensuring your content will reach more of our target audience.

We like to see outlines before writing, employing the skyscraper technique, to be certain you will write the best piece on the internet.

When you write for us, your content has potential to reach:

  1. Over one million unique visitors per month.
  2. More than 1.8 million email subscribers.
  3. 100,000+ social media fans and followers.

CoSchedule is the leading authority on marketing content. Your byline will put your name among the ranks of elite marketers such as Neil Patel, Rand Fishkin, Julia McCoy, and other influencers.

Fill out this request form to be considered for writing contributions for the CoSchedule marketing blog and content hubs.

We only respond to requests from contributors who we actively consider for acceptance. Emailing us a billion times will ensure we add your entire domain to a disavow list, and we will never consider requests from your company for acceptance ever again.

What Do We Expect?

Here are some tips to stay out of our trash can:

  • Read through this entire page before pitching. These guidelines exist for your benefit as much as ours.
  • We only respond to pitches we accept. We’re a busy team, but if your pitch sounds promising, we’ll do our best to get in touch within a week.
  • Make sure we haven’t already covered your topic before. Use the search bar on our blog and send us something we haven’t seen before.
  • We only accept educational how-to posts from guest authors. This means lots of step-by-step instruction that readers can actually put into practice.
  • No pre-written posts. We want fresh content written with our audience in mind.
  • If you need a deadline extension, please let us know ahead of time. We want you to take the time you need to write the best post possible.

These are the most important things you need to know.

Our Editorial Guidelines

Our content needs to meet four pillars of quality:

  • Topic. Your topic must be relevant and targeted toward our audience. Strive to write the best piece on your topic ever published on the web.
  • Research. Do your homework. Link to reputable sources. Use data and statistics to back up your claims.
  • Keyword. Your chosen keyword should be well-aligned with the search intent behind your topic.
  • Comprehensiveness. Cover your topic in whole. Don’t leave out any steps or information that are necessary for readers to apply your advice. Ideally, a reader should fully understand your topic, without needing to read another piece.

For more detailed information on what we expect, please read through our blog post on standards of performance.

Formatting Guidelines

We don’t have a detailed style guide we require you to follow. However, we do have a handful of basic formatting requests that will make your post easier to read:

  • Write your piece with Google Docs. This is the easiest way for us to convert your content into a WordPress post (using our Google Docs and WordPress integrations).
  • Stick to H2 and H3 subheader levels. This helps keep formatting clear and simple.
  • Make all screenshots 1360 pixels wide. This will fit our blog width on Retina monitors.
  • Include all images in a ZIP folder. If any images have markup on them (arrows, text, etc.) then please include a “clean” version as well (a graphic designer on our team will use the clean copy to recreate your screenshot in accordance with our visual style).
  • Please include only images that would be comfortable seeing redesigned to fit our visual style and brand standards. We often redesign images included in guest content in order to maintain a consistent visual identity across every piece we publish (along with attribution and a link to the original source). If you’re uncomfortable with this, let us know and we’ll see what we can work out.

Follow general best practices for web writing. Concise sentences and brief paragraphs work best. We like sentences of ~20 words and paragraphs of one to two words.

How Can I Submit a Pitch?

Click here to complete our submission form.

Keep in mind that most pitches are ignored because they don’t follow our guidelines. We don’t ask for much, just please read through this page before we take the time to review your pitch.


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