Introducing Asset Organizer: Store, Index, & Share Files With CoSchedule’s Digital Asset Management Software

Introducing Asset Organizer: Store, Index, & Share Files With CoSchedule’s Digital Asset Management Software

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Asset Organizer is digital asset management (DAM) software to organize and share everything your marketing team creates. 

Marketing teams are turning to DAM software because marketing teams are being asked to create more assets than ever before. 

marketers are expected to complete more in less time

 

CoSchedule’s Asset Organizer gives you the tools to manage your entire content supply chain, so you can create more content in less time. 

Introducing Asset Organizer

 

With Asset Organizer, your marketing team can: 

  • Empower your team to organize assets with an intuitive user experience 
  • Integrate your marketing stack with DAM to ingest and distribute assets 
  • Effectively manage the explosion of assets your team creates 
  • Find existing assets and any project in progress quickly
  • Shorten the cycle time for your team to develop assets 
  • Incorporate compliance checks into the content supply chain process 
  • Ensure the latest files, content, and design are on brand, compliant, and up to date
  • Embed pre-approved, work-in-process creative across multiple projects

Learn more about how Asset Organizer will help simplify and streamline your content supply chain for your entire organization.

Empower Your Team To Organizer Assets With An Intuitive User Experience

You want a DAM solution that people in your organization will embrace and use. 

Asset Organizer provides you and your team with an easy-to-use, intuitive experience. 

Over 90% of teams are completely onboarded within 90 days

You can get your team up and running with Asset Organizer quickly, so your team creates and uses digital assets more efficiently and effectively.

Integrate Your Marketing Stack To Ingest And Distribute Assets

Because CoSchedule is an organize-in-one solution, Asset Organizer integrates with tools that are already a part of your tech stack. 

Asset organizer integrations graphic

Access existing assets in tools like Dropbox and Google Drive to transition smoothly to your new DAM solution. 

Then embed pre-approved work-in-process creative to publish directly to your social media, CMS, or other channel-specific platforms. 

Effectively Manage The Explosion Of Assets Your Team Creates

In Asset Organizer, you can create an organizational structure that complements your team’s workflows. 

This empowers your team to generate content at scale. 

Assets are exactly where they should be, so your team can find creative when they’re working on new projects. 

Assets are organizer tag search graphic

Plus – you can quickly audit and share existing content with your team and members of your organization. 

Stop wasting productive time searching for a file, photo, or logo that you need to finish a project. 

Use your limited resources to create more content instead of wrangling existing assets. 

Find Existing Assets And Any Project In Progress Quickly

Asset Organizer features robust search, so you can find everything you need to create a new project and everything you have already created in your content library. 

Search for assets by keyword, project types, tags, color labels, and other taxonomies you use during your creation process. 

Looking for a photo to finish a tearsheet? Filter your search in Asset Organizer locate the exact one you need. 

Search asset organizer graphic

Or sort assets by persona, business group, target audience, and other filters to find content gaps your team should fill. 

These user friendly results help users see assets to eliminate duplicate work.

Find the files and deliverables you need, when you need them, in just a few clicks with robust search. 

Shorten The Cycle Time For Your Team To Develop Assets

As marketing touch points and sales needs mature, marketers need to deliver more assets than ever before. 

Asset Organizer helps your team collaborate efficiently, so you can shorten the production cycle for developing new assets. 

In every project, your team can communicate, provide feedback, and unblock roadblocks that prevent work from moving forward. 

Discussions of project graphic

By having communication, assets, and work-in-process in one place, you can eliminate unnecessary tasks and meetings.

Plus, you can share project status updates with stakeholders to give them the transparency they need while fine-tuning your workflows to deliver assets faster. 

Read-only assets graphic

Incorporate Compliance Checks Into The Content Supply Chain Process

With Asset Organizer, make sure all work-in-process goes through necessary compliance checks – legal, managers, leadership, etc. – before it gets shared or published. 

Avoid reworking projects – and wasting valuable resources – by approving content during production. 

Approved assets folder graphic

Control project handoffs among marketers, partners, and stakeholders to deliver compliant content the first time around. 

Then upload final, approved versions to Asset Organizer to share them with your company. 

Ensure The Latest Files, Content, And Design Are On Brand, Compliant, And Up-To-Date

Things change after that initial upload. Asset Organizer’s built-in version controls provide audit trails for production changes. 

Audit trail graphic

Get project usage stats on every asset. This gives you visibility of every project on your Marketing Calendar (past and present) that references a specific asset. 

File usage stats graphic

Now when a photo, video, or logo becomes outdated, you’ll have an accurate checklist of all the projects you need to update. 

When you update the asset once, it will automatically update across every project in the CoSchedule ecosystem.

Embed Pre-Approved, Work-In-Process Creative Across Multiple Projects

Asset Organizer gives your team access to pre-approved creative.

By storing approved creative in Asset Organizer, your  team and vendors can draw inspiration and create quickly while protecting the brand and staying compliant. 

Approved images folder graphic

Now these approved assets can be used in new content – like social messages- to deliver across multiple channels. 

Best of all, if an asset gets updated before a social message goes live, Asset Organizer will update this asset across all of your projects. This ensures that work in process creative is distributed to social networks effectively. 

Improve Asset Access With Customized Brand Portals

Marketing creative is only successful if it is actually being used. 

Use Asset Organizer to empower your stakeholders to view and download approved brand assets without needing a login to CoSchedule. 

Brand portal folders graphic

Share folders with internal teams and/or stakeholders, so they always have access to the latest, up-to-date content they need to do their jobs. 

For example, your sales enablement folder should house your presentation decks, product tearsheets, and product videos that your team shares during the sales process. 

Sales enablement folder graphic

With Asset Organizer, marketing has more control. Now when assets get updated, these folders will automatically update assets for your stakeholders, too. 

Organize Your Marketing In One Place With The CoSchedule Marketing Suite

Asset Organizer is the newest addition to the CoSchedule Marketing Suite, a family of agile marketing tools that will help you focus, deliver projects on time, and make your team happy.

The CoSchedule Marketing Suite includes:

  • Marketing Calendar: See all of your past, current, and upcoming campaigns on a unified calendar of record.
  • Content Organizer: Content marketing software to optimize your editorial process from draft to publish to create more content at a higher quality.
  • Social Organizer: Social media management software to schedule, plan, publish, automate, engage, and measure.
  • Work Organizer: Team collaboration and work management software to maximize your team’s productive output.
  • Asset Organizer: Digital asset management software to catalog and share your work.

Creating, sharing, and updating digital assets can feel like a full-time job.

Consolidate everything from working files to final projects in a centralized content library—with CoSchedule’s Asset Organizer.

Or organize everything in one place with the CoSchedule Marketing Suite.

About the Author

Whitney is a Product Marketing Specialist at CoSchedule. In a previous role, she lived the agency life as a project manager. So when you say you’re busy with client projects, tasks and deadlines - she can totally relate. Outside of work, she loves to travel with her husband, coach figure skating and listen to podcasts.

Improve your marketing with 20+ downloadable templates and resources.

Organize your marketing with CoSchedule’s Marketing Calendar.

Plan content and automate publishing to save tons of time now.

Did you know organized marketers are 397% more likely to report success?

Start your 14-day trial to get organized with CoSchedule today.

Did you know organized marketers are 397% more likely to report success?

Schedule a demo and learn how to get organized with CoSchedule today.

Did you know agile marketers are 252% more likely to report success?

Learn how to get started with CoSchedule’s guide to agile marketing.


Improve Your Marketing

With 20+ downloadable templates and resources.

Improve Your Marketing

With 20+ downloadable templates and resources.

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Organize your marketing with CoSchedule’s Marketing Calendar.

Plan content and automate publishing to save tons of time now.


Did you know organized marketers are 397% more likely to report success?

Start your 14-day trial to get organized with CoSchedule today.


Did you know organized marketers are 397% more likely to report success?

Schedule a demo to get organized with CoSchedule today.


Did you know agile marketers are 252% more likely to report success?

Learn how to get started with CoSchedule’s guide to agile marketing.

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