Eric Piela

Marketing is sometimes sensationalized, especially when media publications feature huge brands with huge budgets. In reality, most marketers come from small brands with small budgets. They need to be scrappy […]

Different industries directly impact the marketing processes, tactics, and tools that prevent marketers from being productive, organized, and focused. Is your industry leading or lagging in marketing and technology consumption? […]

CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn.  Today’s guest is Leah DeKrey, content […]

Is your email inbox out of control? Are you always clicking delete, spam, or unsubscribe? Brands and marketers need to minimize makeshift marketing to improve open rates, engagement, and relationships […]

CoSchedule surveyed more than 3,000 marketers, and the results are in! Marketers want to publish more, complete everything on time, and prove their value to stakeholders. So, why do some […]

Are you dependent on technology? Rely on it to get you through the day? Suffer from shiny object syndrome? What would marketers do without technology? The hope is that technology […]

Who’s on your short list of marketing influencers for thought leadership and mentorship? Which company brands do you gravitate toward because of their unique value propositions and authentic connection with […]

The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you […]

What does “strategic ambiguity” mean? Marketers, politicians, and others use it all the time. It’s the art of making a claim using language that avoids specifics. So, you can be […]

Marketers try to map and meticulously outline their customer’s journey to convert a lead into a paying customer. Instead, maybe they should focus on behavioral data to deliver the right […]

What kind of experience does your brand create for customers? Is it simple and seamless enough to keep them coming back for more? Or, do they find their experience with […]

Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend to love or hate specific tools. Is […]

How long is your commute to work? Maybe 15 minutes or more, depending on traffic, weather, and other factors? Some marketers get to just roll out of bed and go […]

What separates the best managed and most successful marketing teams from the rest? How are they leaving you in the dust? What are the strongest predictors for success? Today, my […]

Marketers are always searching for advice that they can apply to their marketing efforts and strategies. Luckily, plenty of people are more than willing to share their expertise, ideas, and […]

Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform […]

When you were younger, who did you go to when you had a tough question? Your single source of truth – your dad. These days, when people have questions, they […]

Gartner recently released their Magic Quadrant for Content Marketing Platforms* for 2019 report, and as far as big news goes in the enterprise content marketing space, it doesn’t get much […]

Which mentors and managers helped shape and influence you the most through the years? Who made you a better person and marketing professional? Are most of them smart, talented women? […]

Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused. Today, my guest is Randy Frisch, author of […]