Jordan is a content marketing strategist at CoSchedule. He loves the nitty-gritty on topics like video marketing, copywriting, and waffle makingâthe latter being most key to his work. When not creating content or breakfast food, he likes to mountain bike, play music, and travel with his family.
Youâve probably heard that a brand is more than a logo, product, or service. Each is true. Itâs an umbrella that spans from social media branding to user personas to voice and tone to everything […]
Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]
This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it […]
Marketing strategy looks different for everyone. … In-house marketing teams often do it all â from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … […]
Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal â much less pitching them to potential clients or top company brass. Often, they […]
Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, weâre talking to Sandra […]
makeâ˘shift marâ˘ketâ˘ing |ËmÄkËSHift ËmärkÉdiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” Itâs a real thing. Click play and see what I mean… I can’t tell you how […]
Even if you’re the boss, making big changes still probably isn’t easy. Anytime the status quo gets challenged, humans tend to resist. And this problem is even more acute when […]
Congrats on your phenomenal decision to use CoSchedule! Now it’s time to rock this amazing platform as a team and get the best results of your career. To do this, […]
Marketing has changed more in last few years than in the last half-century before them. And the velocity of change is only accelerating. This means there are more areas than ever […]
Odds are youâve been managing your projects, campaigns, workflows, team communication, reporting, and more in non-marketing tools. And youâve got spreadsheets for days. So. Many. Spreadsheets. Youâve been weighed down […]
Over the course of 40 years, Dr. John Kotter developed an 8-step change management process. Its scope is incredible. And it’s worked in organizations big and small for decades. Do […]