How To Attract An Audience With The Best #Blog #Photography Tips (+128 Free Images)Click To Tweet
What Makes A Good Blog Photo Anyway?There are five elements that appear consistently in expert's descriptions of a great photo: the rule of thirds, focal point, color, light quality, and overall composition. This list of photography technical goals doesn’t include the one main element that rules them all, but we’ll look at that a bit later.
1. Start with the rule of thirds.One of the best blog photography tips I could give you is the rule of thirds. The rule is essentially splitting the image into three parts going vertically, and then three parts horizontally, making a nine-section grid. By placing the subject off to the side in one of these sections, it creates more visual interest. This placement also makes the image feel more balanced and helps your blog readers interact with it more naturally. If you’d like to start diving into the world of blog photography, this would be the best place to start. Just remember to decide what should be the focal point, and then intentionally place it within the rule of thirds.
2. Choose a focal point.Everyone loves being the center of attention! Okay, maybe not (especially if you’re like me), but decide which subject or area of the photo you’d like to draw your audience to first. That is the focal point. As Ken Rockwell says, "Anything that isn't directly helping the composition takes away from it.” It's super important to decide on the focal point, and then diminish the presence of anything else around it so it doesn’t distract the viewer from the focus. The focal point might be a person, a particular mountain within a landscape, or maybe it’s a random object on the kitchen table. Using the rule of thirds, focus on the focal point, and de-emphasize the elements around it to make it stand out!
3. Control the color.Did you know that certain colors stand out more than others? Believe it or not, there are colors that appear to be closer to you simply by their color quality, while others diminish even though they’re the same distance away. Warm colors such as red, orange, and yellow appear to stand out and move forward. The human eye is naturally drawn to them first while cooler colors on the other hand,—like green, blue, and violet—recede into the distance. In order to use this to your advantage, take a look at the colors in your photo and strategically move things around until it appears correctly.
4. Learn to love natural light.There’s nothing more that a photographer loves than natural light. Why? Because photography literally means ‘drawing the light’ from the original Greek word ‘photos’ meaning ‘light’ and ‘graphe’ meaning ‘drawing.’ The shutter of a camera flashes a moment of light, thus creating the photo—which means everything in the camera is controlled by your light source. While flashes and studio light can be another great way to do photography, their brightness qualities may all differ, making it hard to capture the same even quality of light that natural light allows. The easiest place to find natural light is in or nearby a window. You can have the window completely open, or you can put a sheet over it that acts as a diffuser. Window light is a great spot to start taking photos.
5. Just be real.The main reason stock photography gets such a bad rap is because it looks fake. You can just tell. There’s something about it that’s completely unrealistic whether that’s a group of five perfect-looking people laughing around a single laptop, or that random object against a completely white, flat background. No matter what it may be, our eye almost immediately knows that the image isn’t portraying a real moment in life.
Emotional Psychology Of PhotosThe most famous photos of all time may happen to be technically accurate, but that’s not why people remember them. They remember them because of the emotional appeal that resonated beyond any words or logic. Take this image for example: Photo copyright Alfred Eisenstaedt of Life Magazine Alfred Eisenstaedt’s photo of the sailor kissing the woman in New York’s Time Square is possibly the most famous of them all! But you’ll notice that it disregards the rule of thirds, doesn’t take into account the technology of color that we have today, and the background is pretty distracting. So what makes it so great? The emotion! Nobody looks at this photo and sees the list of technical inadequacies, rather they see the emotional appeal of the man and woman who are madly in love, excited to see each other, just as they should! They see the story behind the image. Not only did it represent love at that moment in time, but the photo has inspired action throughout the years as countless couples from all over the world, go to kiss in that very spot.
…And that’s what we want, right? To inspire action.“The uniqueness of a photograph can evoke feelings, such as anxiety, fear, familiarity, comfort or reverence depending on the subject and object matter. Photography can have the effect of reflecting the soul and thoughts of the person photographing and photographed,” according to THEME. It’s a combined emotional art as both the photographer and subject can produce something that strangers can feel and experience themselves—how powerful. Jonathan Klein even emphasizes the viewer’s role even more when he says, “We bring to each photo, our morals, our own values, and that’s what makes it resonate.” So how can we combine both the technical factors and powerful emotional appeal to make blog photography that will seriously resonate?
How To Use Photography To Connect With Your AudienceIt’s quite simple really. Take all of the pieces discussed above and combine them into one amazing experience for your audience. Find what works best, and then continue to test and share your images.
- Start with your audience: Who are they? What do they do? Where will they be?
- Choose an emotion: What emotion will resonate with them where they are at?
- Find an image that portrays that emotion: Use some of the great resources out there!
- Evaluate its quality: Does it follow the rule of thirds? Does it have a focal point? Does it look real?
- Schedule it: Using the best times to post, share your message and photo with your audience.
- Evaluate: Did it work? Was the message consistent with the emotion of the image?
- Try again: Practice makes perfect. Explore different types of images to find what works best.