The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.Test every headline before you publish. Try the Headline Analyzer »
If you’ve made it to this post, you’re likely already aware you have a digital asset management problem.
Maybe you just spent 25 minutes looking for a high-res logo to send to a graphic designer.
Or you’re sitting at your desk searching for a spreadsheet, but you can’t for the life of you remember what it was saved as… and every keyword you enter brings up nothing.
Or perhaps you can’t even remember where the document in question is saved because you have no less than five different platforms for storing marketing materials. (ex. Dropbox, Google Drive, Desktop, H: Drive, or some other company server.)
It’s enough to make you want to pull your hair out.
Because there is nothing more frustrating than wasting your precious time on inefficiencies and problems that simply shouldn’t exist in the first place.
Well… you’ve come to the right place. This post will give you a rundown of all the best Digital Asset Management (DAM) platforms and software solutions to help you solve your asset disorganization woes.
Choosing a DAM is no easy task. Especially when it’s complicated by change management and project management challenges.
This is why we’ve compiled a couple of no cost DAM planning templates to help. Below you’ll find:
Selecting a digital asset management (DAM) tool is a big decision.
Many options are extremely costly and you simply can’t risk getting it wrong. Here’s a helpful, step-by-step process to follow when determining the right DAM software for your organization.
How to Get Better ROI on your Marketing Assets with Digital Asset Management Software
Identifying your requirements is the first step in ensuring the DAM you choose will be a good fit for your business.
Perform an evaluation of your existing system, looking at what problems you encounter, what functionality is lacking, what your future needs might entail, etc.
In the template download above, you’ll find a business requirements template to help you flesh out different DAM use cases.
Here are some DAM use case examples to help you get started.
This part can be time consuming, but this post should help you understand what features each platform has and how those match up to the requirements you’ve researched in the previous step. There are also comparison resources like G2, Capterra, and Gartner that help companies flesh out the difference in each DAM software provider.
Once you’ve stacked up a laundry list of providers, you can fine-tune that list based on your can’t-live-without-features. From here, create a short list of about five providers and schedule a demo to learn more.
Many DAM software providers are opaque about their pricing, so it’s a good idea to have a few back-up options should your preferred solution come in far over budget.
The good news is, you have chosen your DAM software and now you can get to implementing.
The bad news is, there’s more work to come.
During the implementation phase, you will:
In the content download above, you’ll find a DAM implementation roadmap template to help you track and manage the entire software implementation process.
Now that you know the process for finding your DAM platform, let’s dive into what tools exist, what features they have, as well as how much they cost and other considerations to account for.
Let’s start off with CoSchedule’s Asset Organizer.
The Asset Organizer from CoSchedule is a complete digital asset management platform that allows you to…
Here are some of its most powerful benefits:
With the Asset Organizer, you can use tags and other taxonomies to label content by topic, team, and audience. You don’t have to waste precious time trying to hunt down the files you need… they’re easily found through keyword searches, tags and more.
You can also easily identify how and where photos, images, videos, and other content are used in projects across your marketing projects in CoSchedule to easily apply necessary changes.
Your brand is the core of your company’s identity – the Asset Organizer makes it easy to stop off-brand creative from being distributed to external audiences.
Update existing resources and record historical changes via built-in version control. Periodically audit and review your library to ensure the latest files, content, and design are on brand and up to date.
Stop spending time creating projects that already exist!
Add your work to the Asset Organizer to build an organized deliverables library. Before taking on anything new, see if there’s an existing project file that could be used instead to avoid duplicating work.
Type in keywords like “infographic” to understand what already exists, before you waste time and resources reinventing the wheel.
Give stakeholders and internal teams secure, direct access to the content you create for them.
Securely share folders and specific files using custom sharing links. And replace outdated files as you make changes, so everyone has the most recent versions.
Simply create a link to share your file with anyone.
The CoSchedule Asset Organizer is one of the best values on the market – starting at $50/month.
Canto makes is a Digital Asset Management platform designed for marketing and creative professionals. Canto aims to ease collaboration hurdles with features like automatic file organization, watermarking and copyright license management.
The company doesn’t offering pricing transparency on its website, but will build custom pricing packages based on the needs of your organization.
Bynder is a Digital Asset Management tool that is tailor made for the needs of mid-sized to large enterprises. It has features like the ability to conduct real-time edits, workflow approvals, and file sharing and storage.
Bynder also requires an initial discovery call to discuss pricing, so this info is not readily available. The cost of Bynder depends on the number of users, amount of storage needed, etc.
Widen’s offering is primarily targeted toward mid- to large organizations of over 1,000 employees. The company’s key verticals include: Manufacturing, Consumer Products, Food & Beverage, Apparel & Fashion, and Healthcare & Medical Tech.
Similar to other DAM providers, you must jump on a demo call to learn more about Widen’s pricing and if the platform fits within your budget.
Brandfolder is another mid- to large enterprise DAM solution. According to the company’s website, it aims to be your single source of truth for all of your digital assets.
It offers features like the ability to customize the platform with your company’s logo and brand colors, as well as tons of bulk management options like bulk upload, merging and tagging.
Brandfolder also does not provide pricing info on its website. If you’re interested in learning more and if the tool fits your budget, you must sign up for a demo call with the sales department.
IntelligenceBank is an enterprise only solution that helps teams create, manage, approve, and distribute marketing content and assets.
IntelligenceBank has cool features like the ability to annotate and markup directly on photos and a kanban board to track asset production schedules.
According to the company’s page on Capterra, IntelligenceBank starts at $10,000/year. That said, however, the company does not provide more pricing info on its website. Prospective customers must sign up from the website to learn more about the company’s pricing options.
Asset Bank is a DAM provider with a range of product levels to fit the size of your business. The platform helps you stay in control of all your marketing collateral. You can store, edit, and share all your files quickly and easily.
The company integrates with a wide range of platforms including WordPress, Sitecore and Drupal.
Asset Bank is one of the few DAM providers that is transparent with its pricing. The company has packages ranging from $585/month to $2,145/month – depending on the size and needs of your organization.
Media Beacon is a DAM software provider that helps you manage the entire lifecycle of your digital assets. The company has integrations with the Adobe Creative Cloud and both a SaaS cloud option, as well as an on-premise, hardware option.
MediaBeacon doesn’t offer a pricing list on its website, so if you’re interested in more info about the product and its solutions, schedule a demo.
Wedia is a cloud DAM platform that organized all of your materials like videos, images, text documents, etc. The company’s target users are large companies of 1000+ employees,
The company also has AI capabilities like face and emotion recognition where it can detect faces along with face attributes (gender, age), identify individuals that appear in an image, and detect emotions of people in the photos.
Wedia doesn’t offer a pricing list on its website, but, according to its Capterra page, it starts at $7,000/year. For more info about pricing, schedule a demo with the company.
Now that you have a good understanding of the various DAM platforms you can choose from, learn more about why the CoSchedule option is a great one for Marketing teams of all sizes.
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.