Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting [AMP 156]
- What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk
- Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters
- Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language
- Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff
- Corporate copywriting is defensive, while conversational copy is disarming
- Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy
- Nick Usborne
- Nick Usborne’s Conversational Copywriting Blog
- Nick Usborne's special offer for AMP listeners
- David Ogilvy
- Avengers: Endgame
- CoSchedule Transforms Modern Marketing
- Email your suggestions for topics and guests for future AMP episodes.
- “It’s now time to engage with an audience, and that’s a whole different mindset and it’s a whole different way of writing.”
- “If you believe in your product or service, and if you respect and like your audience, your marketing should feel like a conversation.”
- “Good copywriting is writing that should and can be spoken.”
- “When salespeople push too hard at us, we actually almost physically want to take a step back. You’re trying to defend yourself against the pitch.”
Ditch "Corporatespeak" Nonsense And Write Compelling Copy With @nickusborne From Conversational Copywriting
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