“I’m essentially looking for the perfect editorial calendar… haven’t yet found one…” said one editor to another. Does her plea sound familiar?
It has come as little surprise to hear that many of you are just as frustrated with the editorial process as we are. Despite an abundance of tools, getting a blog post from point A to point B is frustrating.
It’s like herding cats.
Writers who don’t listen, content that isn’t up to snuff, deadlines that are missed, and workflow (and WordPress) “hacks” to beat the band. It just isn’t why you got into the business. Even in 2013, editors spend most of their time organizing their organization, rather than building their audience and growing their blog.
They end up spending less time on creating content – the content that got them into the business in the first place – and more time trying to formalize a completely disorganized system.
It’s frustrating, and it doesn’t need to be that hard.
The 5 Step Flow
We have started to see the editorial process as a series of five steps. As an editorial calendar provider, we believe that it is our job to get you through each of these steps with as much ease and elegance as possible.
- Idea: What will be written?
- Assignment: Who is going to write it?
- Production: How will it be completed?
- Review: Is it ready to go live?
- Publish: When will it go live, and how will I promote it?
Whether you operate an internal writing team or an external army, these five steps likely represent your current workflow. To make it through, most editors currently use a wide variety of disconnected tools. Spreadsheets, online/offline calendars, social media dashboards, and email chains are plentiful. CoSchedule is meant to cover each of these steps and become the one-stop-shop for your entire editorial workflow.
We aren’t the first to build an editorial calendar, but we are going to be the first ones to do it well, and we’re going to do it using the powerful backbone of WordPress.
It is not a small goal, but we believe that it is a worthy one. One editor told us that as her editorial frustrations mounted, she became more likely to eat cake. While we can certainly appreciate cake, we would definitely like to help her eat less of it. In reality, we would like to help all editors everywhere eat less cake, and publish more content.
This should be great for their health, and good for our business.