How To Optimize Your Content Marketing Strategy With Len Markidan From GrooveHQ [AMP 051]
- Groove HQ’s rough start and how Len and his team found the problems.
- Why the best story to tell, is your story.
- The winning framework Len uses to create Groove HQ’s content.
- How your audience can help you find the right content.
- The best method to create content with a team.
- "Hire people that you can trust, pick a tool that you trust and just keep everybody on the same page, and then back off."
- "You have to give each blog enough oxygen and attention to succeed, otherwise it’s going to be very obvious in your results which one you're treating as a secondary blog."
- "We had a product, but we didn’t really have a thoughtful or effective marketing strategy at all."
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