How to Start Your Own Branded Podcast From Scratch (Even Without Experience) With Nathan Ellering From CoSchedule [AMP 168]

- Why launch AMP? Move beyond blog to share similar goals and solve problems
- Strategy: Kickstart conversations to connect with customers and industry experts
- Fail Fast Philosophy: Share lessons learned and mistakes made with audience
- How long does it take to gain traction and traffic? Long-term program that involves ratings, reviews, and subscribers
- Notable Names: Get great podcast guests, such as coworkers, micro-influencers, and experts with existing followers
- Favorite AMP Memories: Feeling nervous to experiencing outpouring of support
- Top Tips:
- Don’t overthink things
- Build interview skills
- Know recording quality matters
- Hire professional editor
- Utilize host provider
- Plan ahead to create content
- Robert Rose
- Content Marketing Institute
- Joe Pulizzi
- Conquering The Everyday Dilemmas Of A Chief Content Officer With Ann Handley From MarketingProfs [AMP 117]
- The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas [AMP 127]
- How To Do Remarkable Customer Research With Rand Fishkin From SparkToro [AMP081]
- Spotify
- iTunes
- Podcast Motor
- Libsyn
- Garrett Moon
- CoSchedule
- CoSchedule's Blog
- “We were blogging at the time...but we wanted to diversify. There were several reasons why a podcast made sense.”
- “It’s been a way for us to share what we’ve learned with other people in the industry and a way that they can adopt and embrace agilely.”
- “We really wanted to dig deep into topics.”
- “If you’re thinking about starting up a podcast, just know, it’s a long-term endeavor.”
How to Start Your Own Branded Podcast From Scratch (Even Without Experience) With Nathan Ellering From @CoSchedule
Click To TweetTranscript:
You're listening to the Actionable Marketing Podcast, powered by CoSchedule. The only way to organize your marketing in one place. Helping marketers stay focused, deliver projects on time, and keep their entire marketing team happy. Ben: Welcome to another episode of the Actionable Marketing Podcast. My name is Ben Sailer. I'm the inbound marketing director here at CoSchedule and also the new-ish host of the show. On this episode, I'll be talking to my friend and colleague, Nathan Ellering. He heads up all things marketing here at CoShedule and actually started this podcast himself around five years ago. We had a great conversation about how he launched the show, what he learned along the way, and how listeners, like yourself, can apply those lessons to start a podcast of your own. I hope you enjoy the episode. How is it going Nathan? Nathan: Hey, pretty good Ben. Thanks for having me. Ben: It's great to have you back on the show that you formerly hosted. This is a little bit different. I am working remote at the moment. Normally, we're in the same room, having these kinds of conversations, but this is a little bit interesting making this a call and show of sorts. I'm really excited to be able to share this conversation with our listeners, though, because as anyone who heard our last episode would know, I'm now the host of the Actionable Marketing Podcast, which you had so successfully started way back in the day. Then, we handed it off to our friend Eric, who has moved on to bigger and better things. Now, I'm leading this up. I'm really excited to be able to talk to you, though, and to let our listeners in on just the strategy behind how this show even came to be, and just to get an insight on what it takes to make a podcast like this one. To get started, what was the strategy behind starting the Actionable Marketing Podcast back in, I think it was 2016? Nathan: Number one, I know we're leaving this in good hands. Thanks for being so willing and taking this on Ben. We did start the podcast actually, I think it was 2015, Ben. How crazy is that? Ben: Yeah, that is wild. Pretty much everything the past last week is all a blur to me. Nathan: As it is for us all. What we say at CoSchedule (and Ben you know this), what a typical company can do in a year, we try to do in three months here at CoSchedule. All of that rings true for me for sure. Ben: Absolutely. Nathan: Back to your question to actually answer the strategy behind the podcast. Why did we start this thing up? Why were we thinking a podcast was a thing that we should do? We're blogging at the time (we still have a very big blog), but we wanted to diversify a little bit.



