How To Manage A High-Volume Blog With Your Small Team With Ben Sailer From CoSchedule [AMP 035]
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- What Ben’s position as the blog manager of CoSchedule entails.
- How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important.
- How CoSchedule communicates with the marketing team so everyone is in the loop at all times.
- How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week.
- How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content.
- How the team stays organized with so much going on and what a typical workflow looks like.
- Ben’s best advice for getting more organized and establishing a marketing calendar.
- “We make a lot of effort to ensure that we don’t ever encounter the fire drill situation where we don’t have content clearly laid out.”
- “We do a good job making sure that everybody knows what’s coming up. Nothing should ever be a surprise to anyone.”
- “My single best piece of advice I would have is don’t get too overwhelmed.”
How To Manage A High-Volume Blog With Your Small Team
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