The Most Effective [+ Amazing] Way To Organize Your Marketing Campaigns
Managing multiple marketing campaigns (all at once) with a dozen moving pieces is tough.
And when it’s just you managing those 273 campaigns…
Juggling multiple, looming deadlines…
Making sure your team is staying on task…
And when you repeat this seemingly never-ending cycle (again and again)…
…well…I’m not saying you’ll get burned out, but it sure as Helsinki isn’t sustainable.
Which is why, starting today, we’ve got a NEW feature for you…
Introducing Marketing Projects from CoSchedule (available on Team Pro plans or higher) and it’s going to make all your headaches go away.
With Marketing Projects you can organize your entire marketing campaign in one place, so you can keep projects moving forward…not tirelessly track them down!
How To Setup Your First Marketing Project
To setup your first Marketing Project, there are three easy steps:
- Create ONE marketing project for a major campaign.
- Add every moving piece into your Marketing Project.
- Focus on execution, moving forward, and meeting deadlines!
Consolidate Everything into a Single Marketing Project
Now for the REALLY exciting part: consolidating your content!
With Marketing Projects, you can group multiple pieces of content together (related to a specific campaign) into one centralized folder.
It’s a marketer’s dream come true!
To begin adding content to your marketing project, simply click the “+” sign in either the upper right hand corner of the screen or within a specific date on the calendar.
As you start adding multiple pieces of content to your project, you’ll notice they are also listed in tabs at the top of the page.
So instead of combing through your calendar to find a specific piece of content, you can now easily access any of them within your project.
When you are finished adding all associated content to your project, simply hit the “Close Project” button in the lower right corner.
This will stop adding content to your marketing project, and you can continue using CoSchedule (without having to add items to a specific project).
Now you will see your marketing project folder on the main calendar, and all associated content within your specified beginning and end dates (noted by the bar that is the same color as your marketing project).
In addition, when you hover over your marketing project on the main calendar, the folder and all associated content are highlighted––giving you a quick and easy way to view content and deadlines.
Want to add some stand-alone content to a Marketing Project? No problem!
Simply find and open your content, click on the folder in the bottom left corner, select “Add to Project,” and search for your project name.
Yep, it’s that easy!
With Marketing Projects from CoSchedule, you are able to consolidate every piece of content into a single marketing project.
So you can focus on execution instead of wasting time continuously tracking all of your content.
Maximize Your Team’s Resources from One Centralized Location
With Marketing Projects, maximizing your teams resources just got even better.
Ramp up on projects faster, by quickly adding every piece of content involved in your marketing campaign in one place…FAST.
Accurately gauge timelines by easily reviewing all projects on the main calendar (quickly see where one campaign begins, and another ends).
And instantly know who’s working on what from the calendar (with each team member’s Gravatar next to their assigned content), so you can manage your team’s time and set realistic goals.
It’s going to make your life so much easier (and more productive).
[Proactively] Plan Your Entire Marketing Roadmap
As a marketer, you’ve got a lot on your plate.
And not in the good – unlimited taco buffet – kind of way.
Remember the last time you had it all together? It was so much easier to focus and be proactive. But when you feel out of control, it’s stressful––ultimately making you feel more disorganized and distracted.
But with Marketing Projects, you now have a visual timeline of every project on the calendar, so you can effectively plan out days, weeks, and months in advance without overbooking your team.
It’s never been so easy to manage a marketing campaign (or multiple, because let’s be realistic here, there’s never just ONE) and keep your team’s head above water in the process.
Proactive planning, here we come!
Monitor Your Progress + Make Adjustments Faster.
Lastly, managing huge projects is an art form…
AND staying on top of all those deadlines can get tricky.
With Marketing Projects, you can view your team’s overall progress and quickly make adjustments, so you never miss a deadline.
Yeah, you heard that right. We’re talkin’ graphs, bars, and (coming soon) project burn charts!
^^^ #nerdlife #graphs
The burn chart (coming soon) is a useful snapshot of the ratio of completed versus incomplete tasks, while the progress bar is a simple way to see how your marketing campaign is moving along.
The ability to monitor your campaign’s progress is especially significant when you need to make quick decisions.
For instance, if you need to add or remove pieces of content within your marketing project due to a delay, just use those handy little content tabs within your project to modify items as needed.
It’s the real world, and things come up, so the ability to make quick adjustments is important to any campaign’s success.
Monitor your team’s overall progress, make game time decisions, and never miss a deadline with Marketing Projects.
Managing a dozen (and a half) marketing campaigns can be…chaotic.
But once you jump aboard the Marketing Projects train (toot-toot) and let CoSchedule do the heavy lifting, you’ll be able to:
- Consolidate everything into a single marketing project, so you can focus on executing on those pieces, NOT continuously tracking them down.
- Maximize your team’s resources from one centralized location. Ramp up on projects faster with all your moving pieces in one project, accurately gauge timelines, and know who’s working on what –– at any given moment.
- Proactively plan your ENTIRE roadmap. Get a visual timeline of every project on the calendar, so you can effectively plan out days, weeks, and months in advance (without overbooking your team).
- Monitor your team’s progress + make adjustments faster. Managing huge projects is an art form AND staying on top of all those deadlines can get tricky. With Marketing Projects, you can quickly see your team’s overall progress and quickly make adjustments, so you never miss a deadline.
Basically what I am saying is, YOU NEED THIS.
WE ALL NEED THIS.
It’s going to make organizing your next marketing campaigns easy as pie.
You’re going to wonder how you ever lived without this feature.
And as a product marketer myself, well…
I’m doing a little dance.