Should You Share Social Media Posts Multiple Times?
Should You Share Social Media Posts Multiple Times?Click To Tweet
TL;DR: Is Resharing Social Media Posts Okay?The short answer is yes. Social media feeds are busy places. Most followers on most networks won’t see all of your posts even once, let alone multiple times. If anything, that makes resharing posts more (and not less) important. Don’t worry about people being annoyed seeing the same post a few times. Odds are they won’t notice, nor care (especially not on high-volume networks like Twitter). Instead, worry about making sure your posts are reaching the right people at all.
The Hypothesis: Sharing Social Posts Multiple Times Adds ValueHere at CoSchedule, we’ve long believed sharing social posts multiple times is an easy way to increase their performance. After all, the more times you share a post, the more opportunities it has to reach people, right? Sure, that’s the theory. But, we wanted to actually know whether that thought held up. So, we did what any enterprising team of marketers would do, and we tested it.
The Proof: What Our Own Research ShowsSo, what exactly did our research reveal? Sharing the same social post multiple times drove 192% more click-throughs. That’s nothing to shake a stick at (although we’re not sure why anyone would shake a stick at anything). Here’s the full sharing schedule we used for one tweet (and the results it drove): That’s from one tweet. Extrapolate that to fifteen tweets in a day, and you’re looking at an exponential increase in referral traffic.
Here’s What The Industry SaysWe’re not the only ones in the industry that favor resharing posts, either. Buffer highlights three key benefits to resharing social content:
- More traffic. This backs up our own findings. Interestingly, they found they received 75% more traffic per retweet, each time they retweeted the same piece of content.
- Hitting multiple time zones. If your audience isn’t entirely located in one time zone, you’ll need to reshare content multiple times to reach them. This is especially true if your content has a global audience.
- Reach new followers. Your new followers might not have seen the best of your older content. Resharing it helps ensure newbies don’t miss out.
What We Learned Building ReQueueYou may have heard of ReQueue. It’s the most intelligent tool for automatically resharing your best social media content, and it’s built into CoSchedule.
- It takes an average of 12 social media touch points on a single message for people to convert. That includes clicks, comments, shares, and so on. In short, people need to see the same message repeatedly before they’re likely to take action.
- Some of our top-performing social posts at CoSchedule have come from using ReQueue. Would you believe that our best-performing social media posts are reshares? It’s true, and it only reinforces our belief that resharing posts is the way to go.
A Quick Reminder: No One Likes SpammersThis doesn’t mean you should reschedule the same tweet every five minutes from here to eternity. To quote our CEO and cofounder Garrett Moon in a post he wrote for Kissmetrics:
Don’t do anything that you wouldn’t like. How would you react if you saw another user with your identical strategy? This is a great gauge, because you probably wouldn’t be the only one who would feel that way.Exercise some common sense and follow these tips to avoid coming off like a shady used car salesman (zero disrespect to upstanding used car salespeople--we know you’re out there).
Establish a Consistent Social Sharing ScheduleStart by establishing a routine social media publishing schedule and then hold yourself accountable to meeting it. If you need a starting point, here’s a quick visual reference to guide a hypothetical schedule (which assumes you’ll be promoting a blog post or other piece of content--adjust your own schedule to fit your needs):
Tweak Your Post CopyOne way to share one piece of content multiple times (without sounding like a broken record) is to adjust your messaging. For example, for one piece of content, you could create the following types of posts:
- Headline post. These can be boring, but if you have an awesome headline, just use that as your post copy.
- Quote. Turn an interesting quote into your post copy.
- Facts and statistics. Likewise, if you have an interesting statistic in your content, you can easily turn it into a social graphic.
- Different angles or points. You can also simply vary the angles or points in your content to spotlight in your social post.