The brand narrative is a platform for marketing teams to emotionally engage with customers and give them the motivation to invest in the company. 

Elements of a brand narrative:

  • Company Identity
  • Vision & Mission Statements
  • Business Operations
  • Tone
  • Marketing Materials

All of these elements connect the facts and feelings of your brand to establish a relationship with consumers. 

The main influencers that contribute to your brand’s narrative are shown below