Companies personify their brand values to better connect with their audience in advertising campaigns. A brand personality can elicit favorable response from a target audience.

A brand personality is seen through a company’s brand messaging and campaigns. The key to a strong brand personality is consistency.

There are 5 kinds of brand personalities:

  • Competence
  • Excitement
  • Ruggedness
  • Sincerity
  • Sophistication

An example of a company with a strong brand personality is Wendy’s. They regularly post tongue-in-cheek comments to roast followers and other brands.

You can see on Wendy’s Twitter how their exciting, snarky personality grabs their followers’ attention.