Companies personify their brand values to better connect with their audience in advertising campaigns. A brand personality can elicit favorable response from a target audience.
A brand personality is seen through a company’s brand messaging and campaigns. The key to a strong brand personality is consistency.
There are 5 kinds of brand personalities:
- Competence
- Excitement
- Ruggedness
- Sincerity
- Sophistication
An example of a company with a strong brand personality is Wendy’s. They regularly post tongue-in-cheek comments to roast followers and other brands.
You can see on Wendy’s Twitter how their exciting, snarky personality grabs their followers’ attention.
