The bundled products or services are usually related (for example, a pencil, eraser, and paper would be bundled together).

Bundling is not only an effective marketing strategy, but it’s also a great way to clear out old, unwanted inventory.


Example: Bundling Smartphone

Instead of simply buying a smart phone during a single purchase, the customer is given the option to buy a smartphone, charger, and screen protector as a bundle. This makes them purchase more than one product, increasing the value of the order.

Another example that might be familiar: Fast Food bundling. Many fast food chains tend to bundle items together on their menu.