CSS directly impacts a customer’s satisfaction and perception of a company. Good customer service can lead to increased customer loyalty and repeat business, while poor customer service can result in negative reviews and a loss of customers.

Good examples of customer service include:

In the digital age, good customer service also helps to build a positive reputation and brand image, as customers are likely to share their experiences, both good and bad, online. It also helps to reduce customer churn and increase customer lifetime value.