35 Marketing Tactics That Work (And How to Plan Them)

Buying brand or content placement in a publication, website, search engine, social network, etc.

A paid marketing tactic that displays digital advertising in media where you pay only when someone clicks on your content.

Typically a type of paid marketing tactic in which you buy placement of content that looks like the typical kind of piece that appears in a publication or other medium.

Also typically a type of paid marketing tactic in which you provide money in exchange for your brand representation in an event, etc.

When someone of fame publically provides positive review of your brand, product, or service.

A form of endorsement in which a customer provides positive review of your brand, product, or service, but need not have fame.

A positive customer story which typically details the problem they were facing, how your product or service solved the problem, and the results your solution produced for the customer.

An earned marketing tactic in which a customer or fan shares positive sentiment for your brand, product, or service with others in your target audience.

A cross between earned and paid in which you incentivize your customers or fans to share positive sentiment for your brand, product, or service with others in your target audience.

A cross between earned and paid similar to endorsement in which you incentivize an influencer to share positive sentiment for your brand, product, or service with your target audience.

A method of gathering ideas from your customers + target audience to create new content that attracts more prospects like your best fans.

The strategic connection to customers + target audience through content types that foster and build relationships.

A planned occasion in which you either physically or digitally meet your customers or target audience at a specific time.

An event marketing tactic in which you record and share your meeting in real-time as it unfolds.

Including the actual name of the person you’re communicating with in the content you’re sharing.

Strategically (and automatically) sending content to customers + target audience based on their activity and interests.

When your brand collaborates with another business to create content that attracts a mutually beneficial target audience.

When you gather content from sources you don’t own (and mainly content you haven’t created) to share with your customers + target audience.

When you publish content first on your owned channel, then provide rights for other publications to republish your content.

When another brand, influencer, publication, etc. mentions or covers your brand, product, or service in content they create and publish.

Applying game playing techniques into content to engage your customers + target audience.

Interactive content that helps your customers or target audience solve a problem.

Can be curated or original, presenting findings or answers to specific questions your customers or target audience often ask.

When you take existing content and turn it into a new piece to maximize the work you’ve done with minimal effort.

When you publish the same piece of content in the same medium, often after optimizing it to increase its results.

Developing content and enhancing your web properties to help those searching for specific information to naturally find your content.

An engagement marketing tactic in which you give your customers or target audience the chance to win something in exchange for their participation.

An earned marketing tactic in which you strategically provide information to a media outlet to encourage someone to create content that positively covers of your brand, product, or service.

When you provide content, information, or appearances to other sources to reach your target audience.

Strategic enhancements to increase the number of people who take a desired action.

A content hub that distributes primarily written content but also often includes audio + visual + video.

Online communities where users share information often via micro-messaging, images, and links.

An electronic letter you send to your customers’ or target audience’s inboxes with the intent of influencing a specific action.

Behavior-driven recommendation and recognition technology that delivers specific content to individuals.

Unconventional actions + content that aim to attract the most attention possible.