Direct mail is easier to get customers to engage with than email marketing. Because customers physically handle direct mail and usually look at it before deciding whether to keep it or toss it, direct mail can get more eyes on the promotional material.  

Some examples of direct mail include:

  • Flyers
  • Postcards
  • Catalogs
  • Letters
  • Coupons 
  • Brochures

Here’s an example of a direct mail material: