With an ROI of $36 for every $1 spent, email marketing has higher profitability potential than other marketing efforts. This is why you need to ensure your email marketing strategy is as efficient as possible.
Here are some email marketing campaign ideas:
- Create a weekly or monthly newsletter
- Use the seasons to push holiday sales
- Send a series of onboarding emails to welcome new readers
- Recap what’s been happening in your industry
- Highlight your best products
- Send coupons
Email marketing is a great way to reach a large number of customers with just one message. Test your strategy and adjust where needed so that you get the most out of your campaign.
The above graphic from KhrisDigital shows the email marketing process.