Marketing agencies are in charge of creating key marketing and sales pieces for their clients.

Their responsibilities can include creating and planning the content within:

  • Advertisements
  • Email Campaigns
  • Landing Pages
  • Social Media Content
  • Websites

A marketing agency advises their clients on their marketing budget. They then have to execute their strategies within that budget.

Finally, a marketing agency monitors their campaigns and reports on how they performed. This way, their clients can see if the campaign was successful and if it was worth the money.