Marketing agencies are in charge of creating key marketing and sales pieces for their clients.
Their responsibilities can include creating and planning the content within:
- Email Campaigns
- Landing Pages
- Social Media Content
A marketing agency advises their clients on their marketing budget. They then have to execute their strategies within that budget.
Finally, a marketing agency monitors their campaigns and reports on how they performed. This way, their clients can see if the campaign was successful and if it was worth the money.