Depending on the goal, a marketing campaign can be directed toward reaching new customers, promoting awareness of your brand, or increasing revenue.
In order to produce a successful marketing campaign, there are a number of steps you need to take.
- Determine Your Goals
- Set Your Budget
- Identify Your Target Audience
- Create Your Content
- Choose Where To Promote Your Content
- Monitor And Analyze Results
One creative marketing campaign example is Burger King’s “Google Home Of The Whopper” campaign.
At the end of their ad, a Burger King employee asked, “Okay Google, what is the Whopper Burger?” This allowed any smart device that heard the advertisement to read the Wikipedia entry for the burger out loud.
This campaign collaborated with voice-powered devices and allowed their message to continue long after the initial 15-second commercial run time.