Marketing is a broad term and can be broken up into multiple different facets. These can include:

  • Market research
  • Advertising
  • Selling
  • Networking with potential or past clients
  • Writing outreach and thank you emails

Basically, marketers want to match their company’s products and services to customers who want or need them. In order to reach the people who are most likely to buy their products, they need to come up with a marketing strategy.

The 4 P’s of marketing are the key elements to any marketing strategy. It consists of product, price, place, and promotion. All of these are necessary for a business to market their products.

The primary goal of marketing is to make money and foster company growth. In order to do that, marketers need to find ways to keep existing customers while gaining new ones. This is why marketers need to find ways to personalize their customer experiences, connect with their audiences, and make sure their products actually help the problem they’re supposed to solve.