In marketing, a mockup is typically used for promotional purposes. Mockups allow you to visualize a project. It is a great tool to present in a marketing pitch because it allows you to use visuals to describe your ideas.
There are many forms of a mockup:
- Device
- Branding
- Packaging
- Product
- Social Media
Here is an example of a website mockup. It shares what will go where and gives you a general idea of what it will look like.
