With regional marketing, companies can adjust their strategy in a way that meets the needs of their geographical market.
Being able to execute your regional marketing efforts well is important because it allows you to establish a strong brand name with a new audience.
Many companies have been able to ace their regional marketing efforts and grow their business in a variety of geographical areas.
For example, Dunkin’ Donuts has been able to adjust which flavors they sell based on what’s popular in that area of the world.
On National Donut Day, Dunkin’ Donuts sells Boston creme donuts in the United States. However, in China, they serve dry pork and seaweed donuts.
They’ve found ways to satisfy customers in 43 different countries by localizing their flavors and celebrating cultural differences.