Retargeting works by using cookies or other tracking technology to follow your audience. When they visit your site, a small piece of code drops a cookie.

This cookie lets your retargeting provider know when to place ads so the user will see it. This ensures the ads will be seen by people who are already familiar with your site.

Tips on retargeting:

  • Base it on shopper’s website navigation
  • Segment your audience
  • Focus on search terms
  • Utilize CRMs
  • Understand the buyer journey
  • Experiment until you find what works

The graphic below, created by ReTargeter, helps visualize how retargeting works.

As you can see, retargeting can increase conversions and help you get the most out of your traffic. It allows you to reconnect with website visitors and familiarize them with your brand.