The most common search engine is Google, with over 86% of the amount of search engines conducted on it. Yahoo and Bing are also popular search engines.
Search engine algorithms strive to figure out which sites are the most user-friendly, and which have the most relevant information on them. Those sites are ranked higher on the search engine results pages (SERPs) than others.
There are a few things you can do in order to rank higher on SERPs. Those include:
- Build a speedy and stable website
- Build backlinks
- Create valuable and unique content
- Pick relevant keywords to discuss
- Write meta descriptions that are full of information
By following these tips, you can ensure the search engines’ web crawlers will find the most relevant information and rank your site accordingly.