Glossary
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Social Media:

A website or app where users can create and share content or participate in interactions and personal relationships.

Popular social media platforms:

Facebook

Instagram

Twitter

TikTok

YouTube

Snapchat

Social media marketing is the use of these platforms to interact with customers, build your brand, increase sales and followers, drive website traffic, share relevant company information, and promote products.

Here’s an example of a Facebook Post that a company might post:

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