A social media campaign is a coordinated marketing effort with specific outcomes that can be tracked and measured over a time period. 

Possible goals of Social Media Campaigns include brand awareness, product promotion, and customer engagement.

Well-known Social Media Campaigns:

  • Apple: Shot On iPhone
  • Spotify: #2021Wrapped
  • Chick-Fil-A: #TheLittleThings
  • Lush: #LushLife
  • Dove: Real Beauty Campaign
  • Always: #LikeAGirl

Check out Apple’s Shot On iPhone campaign here.