A social media campaign is a coordinated marketing effort with specific outcomes that can be tracked and measured over a time period.
Possible goals of Social Media Campaigns include brand awareness, product promotion, and customer engagement.
Well-known Social Media Campaigns:
- Apple: Shot On iPhone
- Spotify: #2021Wrapped
- Chick-Fil-A: #TheLittleThings
- Lush: #LushLife
- Dove: Real Beauty Campaign
- Always: #LikeAGirl
Check out Apple’s Shot On iPhone campaign here.