A contest is a great way to increase platform engagement, improve brand awareness, generate more subscribers, uncover audience data, or generate more leads.
Some rules to entering a contest could include:
- Following the brand page
- Liking a photo/video post
- Sharing a photo/video post
- Tagging friends in the comments
- Using a hashtag on your own post
Example: Starbucks’ #redcupcontest
Every year, Starbucks changes its standard white and green cup designs to celebrate the holiday season. The company created the #redcupcontest, a challenge for their followers to take a photo of their red cups. A handful of the people who did this would receive prizes.
The #redcupcontest was a massive hit; it attracted 40,000 entries in just the first few days of the contest.
Starbucks experienced a massive boost to its brand awareness and has done this contest each year after.