For a squeeze page to be effective, you must provide value for prospects in exchange for their email. Here are some examples of lead magnets to use on your squeeze page:  

  • Free eBook
  • Webinar Registration
  • Newsletter
  • Contest
  • Coupon
  • Worksheet 

Squeeze pages are used in email marketing to collect prospective customers’ email addresses to drive prospects down the sales funnel. 

For example, Backlino uses an eBook squeeze page to discover prospects in the buyer journey in hopes of increasing conversion rates.