Social Campaign Report
Use the Social Campaign Report to track the performance of social messages scheduled within a Social Campaign. Get access to metrics that can help you analyze trends and even compare one Social Campaign to another to see which one worked best for you. The social networks supported in this report are Facebook, Twitter/X, Instagram Business, LinkedIn Company Pages, Bluesky, TikTok, YouTube Shorts, and Mastodon.
To view your Social Campaign Report, open Analytics from the sidebar menu, then choose Social Campaign Report. To view the stats for a specific project or campaign, click Choose a marketing campaign or project. To compare a social campaign with another, click Add a marketing campaign or content to compare.
Comparing two campaigns will give a quick snapshot of engagement and display which campaign performed the best.
The Social Campaign Report will give an entire breakdown of the stats below for the attached campaigns.
CoSchedule offers information from Social Profiles for the networks whose engagement we track:
* engagement rate is found by taking the total number of engagements divided by total number of messages sent.
Engagement Growth
Review the number of social messages you publish along with the number of engagement over the course of your campaign.
Note: Social Campaign Reports are not available in Free Calendar.
To view your Social Campaign Report, open Analytics from the sidebar menu, then choose Social Campaign Report. To view the stats for a specific project or campaign, click Choose a marketing campaign or project. To compare a social campaign with another, click Add a marketing campaign or content to compare.
Comparing two campaigns will give a quick snapshot of engagement and display which campaign performed the best.
The Social Campaign Report will give an entire breakdown of the stats below for the attached campaigns.
CoSchedule offers information from Social Profiles for the networks whose engagement we track:
- Facebook Pages (Number of likes, comments, and shares)
- Twitter/X (Number of likes, replies, and retweets)
- Instagram Business (Number of likes and comments)
- LinkedIn Company Page (Number of likes, comments, and clicks)
- Bluesky (Number of likes, comments, and reposts)
- TikTok (Number of likes, comments, and shares)
- YouTube Shorts (Number of likes and comments)
- Mastodon (Number of favorites, replies, and reblogs)
Engagement Rollup
In this section, view the average engagement, total engagement, messages sent, and top message type for your social campaign.
* engagement rate is found by taking the total number of engagements divided by total number of messages sent.
Engagement Growth
Review the number of social messages you publish along with the number of engagement over the course of your campaign.
Engagement Rate Roadmap
Identify trends within your campaign using engagement rate trend lines for each social network.
Engagement Timeline
View the number of likes, comments, and shares per social network inside of your social campaign.
Engagement by Interaction
Get a breakdown of social engagements (likes, comments, shares) for each social network plus insight into your top performing social channel.
Account Performance
Get an engagement breakdown for every social profile used through your campaign.
Top Messages
View the social messages with the most engagement over the duration of your campaign.
Shares Across The Web
Track the number of times your campaign URL has been shared on Facebook, LinkedIn, and Pinterest.
Note: Export and share any report with your team or client.
Frequently Asked Questions
How do you calculate engagement rate?
In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.How do you define engagement?
CoSchedule defines "engagement" for social networks as follows:-
Facebook: number of likes, comments, and shares
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Twitter/X: number of likes, replies, and retweets
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LinkedIn Company Page: number of likes, comments, and clicks
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Instagram Business: number of likes and comments
- Bluesky: number of likes, comments, and reposts
- TikTok: number of likes, comments, and shares
- YouTube Shorts: number of likes and comments
- Mastodon: number of favorites, replies, and reblogs
