Social Profile Reports

Use Social Profile Reports to see how social messages by performed by social profile. The types of social profiles supported in this report are Facebook, Twitter/X, Instagram Business, LinkedIn Company Pages, Bluesky, TikTok, YouTube Shorts, and Mastodon. Learn when messages were sent, when they performed best, and more. Facebook and LinkedIn reports will also include impressions and impressions rate information.

Note: Social Profile Reports are not available in Free Calendar.

To access your Social Profile Reports, click Analytics from the sidebar menu. Choose the Social Profile Report you want to view. CoSchedule offers Social Profile Reports for the networks whose engagement we track:

Facebook Pages (Number of likes, comments, and shares)
Twitter/X (Number of likes, replies, and retweets)
Instagram Business (Number of likes and comments)
LinkedIn Company Page (Number of likes, comments, and clicks)
Bluesky (Number of likes, comments, and reposts)
TikTok (Number of likes, comments, and shares)
YouTube Shorts (Number of likes and comments)
Mastodon (Number of favorites, replies, and reblogs)

Choose the social profile you want to view, then select a timeframe. Note that data is limited to a rolling 13 months.

Note: Exporting as PDF is only available in Content Calendar and Marketing Suite.

The Social Profile Report will display what day most posts were sent on, average posts sent per day, and total posts sent.

View charts displaying how many messages were sent for each day and highlighting how many messages were scheduled by ReQueue.

Each report will display the day, time, and message type of your most engaging posts.

See what post type resonates with your audience and see the growth percentage connected to the date range you have chosen.

At the top of every Facebook and Linkedin Company social profile report, view the impressions and impressions rate for your posts.

Organic Impressions: The number of times your content was displayed in a user’s News Feed, ticker, or on your page. Paid Impressions: The number of times your paid content was displayed. Viral Impressions: The number of times content associated with your page was displayed in a story published by a friend. Stories can include liking, commenting or sharing on your page, answering a question or responding to an event. Other Impressions: This is a catch-all section for impressions that don't fall under Organic, Paid, or Viral.

Need a comprehensive report for all engagement? Check out the Social Engagement Report.

Frequently Asked Questions

How do you calculate engagement rate?

In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.

How do you define engagement?

CoSchedule defines "engagement" as follows for social networks:

Facebook: number of likes, comments, and shares
Twitter/X: number of likes, replies, and retweets
LinkedIn Company Page: number of likes, comments, and clicks
Instagram Business: number of likes and comments
Bluesky: number of likes, comments, and reposts
TikTok: number of likes, comments, and shares
YouTube Shorts: number of likes and comments
Mastodon: number of favorites, replies, and reblogs

How do you calculate impression rate?

The impression rate is calculated by the total number of impressions divided by the total number of messages sent.

How do you define impression?

An impression is an instance of your posts being seen on a screen.

How far back can I pull data?

A rolling 13 months. Back To Top