Social Profile Reports
Use Social Profile Reports to see how social messages by performed by social profile. The types of social profiles supported in this report are Facebook Pages and Groups, Twitter, Instagram Business, and LinkedIn Company Pages. Learn when messages were sent, when they performed best, and more. Facebook and LinkedIn reports will also include impressions and impressions rate information.
To access your Social Profile Reports, go to the Analytics Dashboard. Choose the Social Profile Report you want to view. CoSchedule currently allows Social Profile Reports for the networks whose engagement we track:
Frequently Asked Questions How do you calculate engagement rate? In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent. How do you define engagement? CoSchedule defines "engagement" as follows for social networks:
To access your Social Profile Reports, go to the Analytics Dashboard. Choose the Social Profile Report you want to view. CoSchedule currently allows Social Profile Reports for the networks whose engagement we track:
- Facebook Pages (Number of Likes, Comments & Shares per Social Profile)
- Twitter (Number of Likes, Replies & Retweets per Social Profile)
- Instagram (Number of Likes & Comments per Social Profile)
- LinkedIn (Number of Likes, Comments & Clicks per Social Profile)

Note: Exporting as a PDF file is only available in Marketing Suite.
The Social Profile Report will display what day most posts were sent on, average posts sent per day, and total posts sent.
Need a comprehensive report for all engagement? Check out the Social Engagement Report.
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Frequently Asked Questions How do you calculate engagement rate? In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent. How do you define engagement? CoSchedule defines "engagement" as follows for social networks:
- Facebook Pages & Groups: number of likes, comments, and shares for each Facebook social profile
- Twitter: number of likes, replies, and retweets for each Twitter social profile
- LinkedIn Company Page: number of likes, comments, and clicks for each LinkedIn social profile
- Instagram Business: number of likes and comments for each Instagram social profile