Social Profile Reports
Use Social Profile Reports to see how social messages perform across social profiles. Easily track how your audience grows and interacts over time, giving you a fuller view of your content’s impact. See when messages were sent, when they performed best, and more. Facebook and LinkedIn reports will include impressions and impression rate information.
Note: Social Profile Reports are not available in Free Calendar.
How to Get Started with Social Profile Reports
- From your calendar, click Analytics from the sidebar menu.
- Choose the Social Profile Report you want to view.
- Select social profiles if you have multiple connected, and select a date range.
- Click the Share button in the upper-right corner to export your report. Learn more here.
Viewing Social Profile Reports
The top of your Social Profile Report will display Demographics Details.- Follows Track your total follower count, plus how many followers you gain or lose over time.
- Views Compare your follower count to views; a high view count means your content is being seen.
- Interactions Measure how people engage with your content, including likes, comments, shares, and clicks.
- Reviews Google My Business Reports track your average rating, total reviews, and new reviews.
- Organic Impressions The number of times your content was displayed in a user’s News Feed, ticker, or on your page.
- Paid Impressions The number of times your paid content was displayed.
- Viral Impressions The number of times content associated with your page was displayed in a story published by a friend. Stories can include liking, commenting or sharing on your page, answering a question, or responding to an event.
- Other Impressions This is a catch-all section for impressions that don't fall under Organic, Paid, or Viral.
Frequently Asked Questions
How do you calculate engagement rate?
In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.How do you define engagement?
- Facebook Number of likes, comments, and shares
- Twitter/X Number of likes, replies, and retweets
- LinkedIn Number of likes, comments, and clicks
- Instagram Business Number of likes and comments
- Bluesky Number of likes, comments, and reposts
- TikTok Number of likes, comments, and shares
- YouTube Shorts Number of likes and comments
- Mastodon Number of favorites, replies, and reblogs
How do you define content interactions?
- Facebook Sum of shares, clicks, likes, comments, and impressions
- LinkedIn (Profile) Reshares
- LinkedIn (Company) Sum of shares, clicks, likes, comments, and impressions
- X/Twitter Sum of shares, clicks, likes, comments, and impressions
- Instagram Sum of shares, clicks, likes, comments, and impressions
- YouTube Shorts Sum of comments, likes, and favorites
- TikTok Sum of comments, likes, and shares
- Bluesky Sum of likes, replies, reposts, and quotes
- Mastodon Sum of favorites, reblogs, and replies
- Threads Sum of likes, replies, reposts, and quotes
- Google My Business Sum of call clicks, bookings, orders, menu clicks, and direction requests
- Pinterest Sum of pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks, saves
