Social Profile Reports
Use Social Profile Reports to see how social messages by performed by social profile. The types of social profiles supported in this report are Facebook, Twitter/X, Instagram Business, LinkedIn Company Pages, Bluesky, TikTok, YouTube Shorts, and Mastodon. Learn when messages were sent, when they performed best, and more. Facebook and LinkedIn reports will also include impressions and impressions rate information.
To access your Social Profile Reports, click Analytics from the sidebar menu. Choose the Social Profile Report you want to view. CoSchedule offers Social Profile Reports for the networks whose engagement we track:
Note: Social Profile Reports are not available in Free Calendar.
To access your Social Profile Reports, click Analytics from the sidebar menu. Choose the Social Profile Report you want to view. CoSchedule offers Social Profile Reports for the networks whose engagement we track:
- Facebook Pages (Number of likes, comments, and shares)
- Twitter/X (Number of likes, replies, and retweets)
- Instagram Business (Number of likes and comments)
- LinkedIn Company Page (Number of likes, comments, and clicks)
- Bluesky (Number of likes, comments, and reposts)
- TikTok (Number of likes, comments, and shares)
- YouTube Shorts (Number of likes and comments)
- Mastodon (Number of favorites, replies, and reblogs)
Note: Exporting as PDF is only available in Content Calendar and Marketing Suite.
The Social Profile Report will display what day most posts were sent on, average posts sent per day, and total posts sent.
Need a comprehensive report for all engagement? Check out the Social Engagement Report.
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Frequently Asked Questions
How do you calculate engagement rate?
In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.How do you define engagement?
CoSchedule defines "engagement" as follows for social networks:- Facebook: number of likes, comments, and shares
- Twitter/X: number of likes, replies, and retweets
- LinkedIn Company Page: number of likes, comments, and clicks
- Instagram Business: number of likes and comments
- Bluesky: number of likes, comments, and reposts
- TikTok: number of likes, comments, and shares
- YouTube Shorts: number of likes and comments
- Mastodon: number of favorites, replies, and reblogs