Social Engagement Report
To view your Social Engagement Report, click Analytics from the sidebar menu and then choose Social Engagement Report. To begin, choose the filters that you want to apply to your report. You have options to filter by Social Profiles, Project Types, Tags, and/or Color Labels. You can combine filters to focus your report on the data of interest to you. CoSchedule offers Social Engagement Reports for the networks whose engagement we track:
- Facebook Pages (Number of Likes, Comments & Shares per Social Profile)
- Twitter (Number of Likes, Replies & Retweets per Social Profile)
- Instagram Business (Number of Likes & Comments per Social Profile)
- LinkedIn Company Page (Number of Likes, Comments & Clicks per Social Profile)
Engagement RollupIn this section, view the average engagement, total engagement, messages sent, and top message type for your report. * engagement rate is found by taking the total number of engagements divided by total number of messages sent. These numbers will be compared to the "Last Period." If you select "Last 30 days," the "Last Period" will be from 60-31 days ago. If you select "Last 3 months," the "Last Period" will be data from 6-4 months ago.
Engagement GrowthReview the number of messages you send and how they correlate with the number of engagements during the selected date range.
Engagement Rate RoadmapThe Engagement Rate Roadmap will identify peaks and valleys across engagement rate trend lines for each social network.
Engagement TimelineThe Engagement Timelines will allow you to review the amount of engagement on supported networks related to the number of messages sent during the selected date range.
Engagement by InteractionGet a breakdown of social engagements for each social network plus insight into your top-performing social channel.
Profile PerformanceGet an engagement breakdown for every social profile used in your report.
Top MessagesView the social messages with the most engagement over the duration of your report.
Frequently Asked Questions
How do you calculate engagement rate?In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.
How do you define engagement?
CoSchedule defines "engagement" for social networks as follows:
Facebook Pages & Groups: number of likes, comments, and shares for each Facebook social profile
Twitter: number of likes, replies, and retweets for each Twitter social profile
LinkedIn Company Page: number of likes, comments, and clicks for each LinkedIn social profile
Instagram Business: number of likes and comments for each Instagram social profile