Social Engagement Report
Use the Social Engagement Report to see the success of social messages scheduled across social platforms. The social networks supported in this report are Facebook, Twitter/X, LinkedIn (company pages), Instagram (business accounts), Bluesky, TikTok, YouTube Shorts, and Mastodon.
To view your Social Engagement Report, click Analytics from the sidebar menu and then choose Social Engagement Report. To begin, choose the filters that you want to apply to your report. You have options to filter by Social Profiles, Project Types, Tags, and/or Color Labels. You can combine filters to focus your report on the data of interest to you. CoSchedule offers Social Engagement Reports for the networks whose engagement we track:
You can also select a date range by either choosing one of the predefined ranges (such as "Last 30 days" or "Last 3 months") or selecting specific dates by clicking on the dates shown in the fields. Note that data is limited to a rolling 13 months.
To save your filtered report, click Save Report in the upper right corner.
* engagement rate is found by taking the total number of engagements divided by total number of messages sent.
These numbers will be compared to the "Last Period." If you select "Last 30 days," the "Last Period" will be from 60-31 days ago. If you select "Last 3 months," the "Last Period" will be data from 6-4 months ago.
Note: Social Engagement Reports are not available in Free Calendar.
To view your Social Engagement Report, click Analytics from the sidebar menu and then choose Social Engagement Report. To begin, choose the filters that you want to apply to your report. You have options to filter by Social Profiles, Project Types, Tags, and/or Color Labels. You can combine filters to focus your report on the data of interest to you. CoSchedule offers Social Engagement Reports for the networks whose engagement we track:
- Facebook (Number of likes, comments, and shares)
- Twitter/X (Number of likes, replies, and retweets)
- Instagram Business (Number of likes and comments)
- LinkedIn Company Page (Number of likes, comments, and clicks)
- Bluesky (Number of likes, comments, and reposts)
- TikTok (Number of likes, comments, and shares)
- YouTube Shorts (Number of likes and comments)
- Mastodon (Number of favorites, replies, and reblogs)
You can also select a date range by either choosing one of the predefined ranges (such as "Last 30 days" or "Last 3 months") or selecting specific dates by clicking on the dates shown in the fields. Note that data is limited to a rolling 13 months.
To save your filtered report, click Save Report in the upper right corner.
Engagement Rollup
In this section, view the average engagement, total engagement, messages sent, and top message type for your report.
* engagement rate is found by taking the total number of engagements divided by total number of messages sent.
These numbers will be compared to the "Last Period." If you select "Last 30 days," the "Last Period" will be from 60-31 days ago. If you select "Last 3 months," the "Last Period" will be data from 6-4 months ago.
Engagement Growth
Review the number of messages you send and how they correlate with the number of engagements during the selected date range.
Engagement Rate Roadmap
The Engagement Rate Roadmap will identify peaks and valleys across engagement rate trend lines for each social network.
Engagement Timeline
The Engagement Timelines will allow you to review the amount of engagement on supported networks related to the number of messages sent during the selected date range.
Engagement by Interaction
Get a breakdown of social engagements for each social network plus insight into your top-performing social channel.
Profile Performance
Get an engagement breakdown for every social profile used in your report.
Top Messages
View the social messages with the most engagement over the duration of your report.
Note: Export and share any report with your team or client.
Frequently Asked Questions
How do you calculate engagement rate?
In our reporting, the social engagement rate is calculated by the total number of engagements (likes, comments, shares) divided by the total number of messages sent.How do you define engagement?
CoSchedule defines "engagement" for social networks as follows:
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Facebook: number of likes, comments, and shares
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Twitter/X: number of likes, replies, and retweets
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LinkedIn Company Page: number of likes, comments, and clicks
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Instagram Business: number of likes and comments
- Bluesky: number of likes, comments, and reposts
- TikTok: number of likes, comments, and shares
- YouTube Shorts: number of likes and comments
- Mastodon: number of favorites, replies, and reblogs
