Ben Sailer - Author - CoSchedule Blog
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Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]

Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]

As a marketer, do you need to create content that applies insights derived from data and research? If so, pay attention to the right data and apply it the right […]

Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]

Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]

Too often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere […]

How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]

How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]

CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has […]

The Best 2021 Content Calendar Template to Get Organized All Year

The Best 2021 Content Calendar Template to Get Organized All Year

Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. For content creators, there’s no better organizational hub than a well-planned content calendar. When your entire […]

What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]

What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]

Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results […]

How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]

How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]

Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There’s been a lot of talk about whether or not robots will […]

How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]

How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]

Some marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful […]

How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros [AMP 224]

How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros [AMP 224]

When you’re in a leadership position, sometimes it’s hard to know who to ask or where to look when you need answers to questions and solutions to problems — especially […]

Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io [AMP 223]

Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io [AMP 223]

Data problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps […]

How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule [AMP 222]

How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule [AMP 222]

How does design happen, and how do designers and marketers collaborate? As a common courtesy, provide details to get more work done better and faster. CoSchedule is consistently committed to […]

How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221]

How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221]

In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. […]

How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions [AMP 220]

How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions [AMP 220]

High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity […]