Ben Sailer - Author - CoSchedule Blog

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Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoSchedule [AMP 218]

Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoSchedule [AMP 218]

What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. Today’s […]

How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by […]

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder […]

How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay […]

What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital [AMP 214]

What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital [AMP 214]

What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn […]

The Best 2021 Content Calendar Template to Get Organized All Year

The Best 2021 Content Calendar Template to Get Organized All Year

Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. And for content creators, there’s no better organizational hub than a well-planned content calendar. When […]

The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Today’s guest is Richard Lau, founder of Logo […]

Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC – The Content Agency [AMP 212]

Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC – The Content Agency [AMP 212]

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s […]

How to Plan Projects, Events, and Campaigns With Marketing Timelines

How to Plan Projects, Events, and Campaigns With Marketing Timelines

You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire […]

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead […]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home […]

The Best 8-Step Workflow Management Process for Marketers

The Best 8-Step Workflow Management Process for Marketers

The best marketing teams succeed with a strong workflow management process. As a preset order of operations for getting stuff done, they’re essential for getting work right the first time, […]