Ben Sailer - Author - CoSchedule Blog
Author Archive

Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating […]

How to Create a Year’s Worth of Content in One Day With Shaina Weisinger From Repurpose House [AMP 206]

How to Create a Year’s Worth of Content in One Day With Shaina Weisinger From Repurpose House [AMP 206]

Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year’s […]

Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine [AMP 205]

Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine [AMP 205]

Email inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut […]

The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets [AMP 204]

The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets [AMP 204]

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits. Today’s […]

How to Get Dream Guests From the World’s Biggest Companies on Your Podcast Even If You Don’t Have Connections With Stephanie Cox From Lumavate [AMP 203]

How to Get Dream Guests From the World’s Biggest Companies on Your Podcast Even If You Don’t Have Connections With Stephanie Cox From Lumavate [AMP 203]

Do you have something to say and share with others? Start a podcast, but don’t sell yourself short when trying to get your dream guests on the show. It takes […]

How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of Us [AMP 202]

How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of Us [AMP 202]

Are your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with […]

The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital [AMP 201]

The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital [AMP 201]

The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them? Today’s guest is […]

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. […]

Marketing Campaign Planning: Everything You Need to Know (Template)

Marketing Campaign Planning: Everything You Need to Know (Template)

Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in place, it can […]

Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media [AMP 199]

Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media [AMP 199]

When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, […]

How to Effectively Organize Your Social Media Editorial Calendar (Template)

How to Effectively Organize Your Social Media Editorial Calendar (Template)

The best social media marketers keep organized with editorial calendars. They are essential organizational tools for strategically planning all the content you’ll create and share. When you work ahead of […]

How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha [AMP 198]

How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha [AMP 198]

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director […]