Ben Sailer - Author - CoSchedule Blog
Author Archive

Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood [AMP 186]

How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood [AMP 186]

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. You better get started now — just ask an accomplished […]

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less. Today’s guest […]

How Growth Ramp’s Jason Quey Doubled a Startup’s Revenue in Six Months by Creating Authentic Content [AMP 184]

How Growth Ramp’s Jason Quey Doubled a Startup’s Revenue in Six Months by Creating Authentic Content [AMP 184]

How can a startup’s revenue double in six months? By creating content that’s authentic and based on personal experience. Authenticity isn’t just a marketing buzzword. Today’s guest is Jason Quey […]

Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength Marketing [AMP 183]

Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength Marketing [AMP 183]

Do you need a prescription for fixing what’s wrong with marketing in the manufacturing space? It’s not a dose of flashy trends or tactics, but philosophical and foundational ways of […]

Why Using Social Media Without Strategy is a Waste of Time and Effort With John Meese From Platform University [AMP 182]

Why Using Social Media Without Strategy is a Waste of Time and Effort With John Meese From Platform University [AMP 182]

Everyone’s on social media, right? It may sound crazy, but that’s not exactly true. Some people delete personal and/or professional profiles to simplify marketing and grow their business. Today’s guest […]

How to Localize Your Content For International Audiences (and Why It’s Important) With Adrian Cohn From Smartling [AMP 181]

How to Localize Your Content For International Audiences (and Why It’s Important) With Adrian Cohn From Smartling [AMP 181]

In order for content to succeed, it needs to resonate with its audience. If you operate in multiple markets, this makes localization essential. If more people can read your content, […]

What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It) With John Bertino From The Agency Guy [AMP 180]

What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It) With John Bertino From The Agency Guy [AMP 180]

Sad but true, some marketing agencies try to sell services to clients based on what’s best and most important for the agency, not their client. When and how do you […]

Understanding How to Manage Remote Marketing Teams With Timur Valishev From JivoChat [AMP 179]

Understanding How to Manage Remote Marketing Teams With Timur Valishev From JivoChat [AMP 179]

Struggling to work from home? Not sure how to adjust to a remote working lifestyle? Do you need some timely and helpful tips to stay positive and productive?  Today’s guest […]

How to Apply Audience Insights to Content Marketing With Rand Fishkin From SparkToro [AMP 178]

How to Apply Audience Insights to Content Marketing With Rand Fishkin From SparkToro [AMP 178]

How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social […]

Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal [AMP 177]

Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal [AMP 177]

Influencer marketing is a multi-billion-dollar industry that continues to grow and shows no signs of slowing down. It’s a direct line to your customer base to grow your brand and […]

Why Content Marketers Need to be Podcasting (And How to Get Started) With Craig Hewitt From Podcast Motor and Castos [AMP 176]

Why Content Marketers Need to be Podcasting (And How to Get Started) With Craig Hewitt From Podcast Motor and Castos [AMP 176]

Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain success?  Today’s guest is Craig […]

How to Create Successful Social Media Video Ads That Go Viral Using Quantitative Creativity With Travis Chambers From Chamber Media [AMP 175]

How to Create Successful Social Media Video Ads That Go Viral Using Quantitative Creativity With Travis Chambers From Chamber Media [AMP 175]

How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas! Today’s guest is Travis Chambers […]