Ben Sailer - Author - CoSchedule Blog
Author Archive

Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope [AMP 195]

The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope [AMP 195]

How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team. Today’s guest is Lars Helgeson from […]

How to Structure Modern Marketing Departments For Success

How to Structure Modern Marketing Departments For Success

Could an outdated marketing department structure hold you back from success? It’s certainly possible. This industry moves fast. In order to keep up, you need the right people, with the […]

Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io [AMP 194]

Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io [AMP 194]

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only […]

Making Sponsorships Successful By Picking the Right Partners With Ken Ungar From CHARGE [AMP 193]

Making Sponsorships Successful By Picking the Right Partners With Ken Ungar From CHARGE [AMP 193]

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI. Today’s guest is Ken […]

Data-Backed Insights on COVID-19’s Impact on Sales and Marketing With Jim Benton From Chorus.ai [AMP 192]

Data-Backed Insights on COVID-19’s Impact on Sales and Marketing With Jim Benton From Chorus.ai [AMP 192]

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others. Today’s guest is Jim Benton from Chorus.ai, a conversation […]

Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ [AMP 191]

Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ [AMP 191]

How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction. Today’s guest is Magda Houalla, […]

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is […]

Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps [AMP 189]

Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps [AMP 189]

Some apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue. Today’s guest is […]

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn […]

Smash Creative Ruts By Building a Rock-Solid Collaborative Ideation Process With Sean Ironside From EGYM [AMP 187]

Smash Creative Ruts By Building a Rock-Solid Collaborative Ideation Process With Sean Ironside From EGYM [AMP 187]

Collaborative ideation isn’t always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is […]

How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood [AMP 186]

How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood [AMP 186]

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. You better get started now — just ask an accomplished […]

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less. Today’s guest […]