Brittany Berger

One of the most important components of successful public relations is timeliness. Timeliness gives media and their audiences a reason to care about your brand. The struggle comes in aligning […]

Like any other industry, technology has thrown communications through a loop the past few decades. The options we have for reaching the public and our customers have never been greater […]

So many marketers still underestimate the value of doing “upfront” work. I’m talking about the work you do at the beginning of a project to make the middle and end […]

Society props up an image of “the lone creative” for writers, artists, and other creatives producing content, hustling away, and emerging with a finished masterpiece. There’s a lot wrong with […]

There are lots of things that marketers know we should do, yet tend to overlook anyway. One example of that? SEO title tags. Lots of marketers know that paying attention […]

In 2020, blog posts might still be a great asset for content marketing, but blog archives are falling a bit behind the times. What I mean is, the traditional way […]

Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences […]

“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]

Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]

There’s no shortage of content marketing advice out there if you’re looking to build an audience. Geometrically, it makes sense. The top of the funnel is bigger and wider than […]

Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]

As a young journalism major learning about the publishing industry, I was in awe of the well-oiled machines that were large magazines, where I wanted to write one day. How […]