Author Archive
Brittany Berger
Brittany Berger is a content marketing strategist that helps B2B SaaS companies create unicorn content that's as optimized for personality as it is for conversion. She's also a sitcom connoisseur, one-person dance party expert, and has never met a fuzzy blanket she didn't fall in love with. Connect with her on Twitter at @thatbberg or subscribe to her YouTube channel for weekly content marketing tips.
Better Together: How to Integrate Social Media and PR
Like any other industry, technology has thrown communications through a loop the past few decades. The options we have for reaching the public and our customers have never been greater […]
Brittany Berger
August 25, 2021
![How to Write an Awesome Creative Brief [Templates + Examples]](https://media.coschedule.com/uploads/2021/07/creative-brief-header.png)
How to Write an Awesome Creative Brief [Templates + Examples]
So many marketers still underestimate the value of doing “upfront” work. I’m talking about the work you do at the beginning of a project to make the middle and end […]
Brittany Berger
July 26, 2021
Content Collaboration: The Best Way to Make It Work
Society props up an image of “the lone creative” for writers, artists, and other creatives producing content, hustling away, and emerging with a finished masterpiece. There’s a lot wrong with […]
Brittany Berger
March 11, 2021
How to Write SEO Title Tags That Maximize Search Traffic
There are lots of things that marketers know we should do, yet tend to overlook anyway. One example of that? SEO title tags. Lots of marketers know that paying attention […]
Brittany Berger
October 14, 2020
How to Create a PR Calendar With a Simple Template
One of the most important components of successful PR is timeliness. Timeliness gives media and their audiences a reason to care about your brand. The struggle comes in aligning what’s […]
Brittany Berger
July 1, 2020
How to Create Content Hubs to Cover Competitive Topics
In 2020, blog posts might still be a great asset for content marketing, but blog archives are falling a bit behind the times. What I mean is, the traditional way […]
Brittany Berger
April 15, 2020
Messaging Matrix: How to Keep Brand Messaging Aligned (Template)
Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences […]
Brittany Berger
April 1, 2020
The Best Content Review and Approval Process to Eliminate Errors
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]
Brittany Berger
February 3, 2020
How to Plan an Effective Editorial Workflow in 4 Steps (Template)
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]
Brittany Berger
January 8, 2020
All About BOFU: What You Need to Know About Bottom-Funnel Content
There’s no shortage of content marketing advice out there if you’re looking to build an audience. Geometrically, it makes sense. The top of the funnel is bigger and wider than […]
Brittany Berger
June 19, 2019
The 4 Simple Stages of an Engaging Email Funnel Strategy
Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]
Brittany Berger
October 10, 2018
The Best Way to Document Your Brand Voice Guidelines (Template)
As a young journalism major learning about the publishing industry, I was in awe of the well-oiled machines that were large magazines, where I wanted to write one day. How […]
Brittany Berger
October 9, 2017
