Brittany Berger is a content marketing strategist that helps B2B SaaS companies create unicorn content that's as optimized for personality as it is for conversion. She's also a sitcom connoisseur, one-person dance party expert, and has never met a fuzzy blanket she didn't fall in love with. Connect with her on Twitter at @thatbberg or subscribe to her YouTube channel for weekly content marketing tips.
Product launch marketing can be intimidating, we know. All your work centers around this one focus for weeks, or even months, leading up to the “big moment.” Then once it […]
Like any other industry, technology has thrown communications through a loop the past few decades. The options we have for reaching the public and our customers have never been greater […]
So many marketers still underestimate the value of doing “upfront” work. I’m talking about the work you do at the beginning of a project to make the middle and end […]
Society props up an image of “the lone creative” for writers, artists, and other creatives producing content, hustling away, and emerging with a finished masterpiece. There’s a lot wrong with […]
There are lots of things that marketers know we should do, yet tend to overlook anyway. One example of that? SEO title tags. Lots of marketers know that paying attention […]
One of the most important components of successful PR is timeliness. Timeliness gives media and their audiences a reason to care about your brand. The struggle comes in aligning what’s […]
In 2020, blog posts might still be a great asset for content marketing, but blog archives are falling a bit behind the times. What I mean is, the traditional way […]
Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences […]
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]
There’s no shortage of content marketing advice out there if you’re looking to build an audience. Geometrically, it makes sense. The top of the funnel is bigger and wider than […]
Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]