Brittany Berger - Guest Author - CoSchedule Blog
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Brittany Berger

Brittany Berger is a content marketing strategist that helps B2B SaaS companies create unicorn content that's as optimized for personality as it is for conversion. She's also a sitcom connoisseur, one-person dance party expert, and has never met a fuzzy blanket she didn't fall in love with. Connect with her on Twitter at @thatbberg or subscribe to her YouTube channel for weekly content marketing tips.

How to Create a PR Calendar With a Simple Template

How to Create a PR Calendar With a Simple Template

One of the most important components of successful PR is timeliness. Timeliness gives media and their audiences a reason to care about your brand. The struggle comes in aligning what’s […]

How to Create Content Hubs to Cover Competitive Topics

How to Create Content Hubs to Cover Competitive Topics

In 2020, blog posts might still be a great asset for content marketing, but blog archives are falling a bit behind the times. What I mean is, the traditional way […]

Messaging Matrix: How to Keep Brand Messaging Aligned (Template)

Messaging Matrix: How to Keep Brand Messaging Aligned (Template)

Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences […]

The Best Content Review and Approval Process to Eliminate Errors

The Best Content Review and Approval Process to Eliminate Errors

“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]

How to Plan an Effective Editorial Workflow in 4 Steps (Template)

How to Plan an Effective Editorial Workflow in 4 Steps (Template)

Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]

All About BOFU: What You Need to Know About Bottom-Funnel Content

All About BOFU: What You Need to Know About Bottom-Funnel Content

There’s no shortage of content marketing advice out there if you’re looking to build an audience. Geometrically, it makes sense. The top of the funnel is bigger and wider than […]

The 4 Simple Stages of an Engaging Email Funnel Strategy

The 4 Simple Stages of an Engaging Email Funnel Strategy

Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]

The Best Way to Document Your Brand Voice Guidelines (Template)

The Best Way to Document Your Brand Voice Guidelines (Template)

As a young journalism major learning about the publishing industry, I was in awe of the well-oiled machines that were large magazines, where I wanted to write one day. How […]