Here Are 6 Studies That Prove The Best Time To Publish A Blog Post via @CoScheduleClick To Tweet
Get Your Free Blog Post Scheduling Template KitThis post will give you the information you need to plan an effective blog schedule. But, what about actually executing it? That's where these free blogging templates come in. Download this kit and you'll get:
- Annual Content Marketing Calendar: Schedule blog posts and set deadlines ahead of time with this Excel template.
- Blog Schedule Template: Not sure how often you should publish? Use this guide to map out a basic schedule.
- Best Times to Publish Blog Posts Template: Follow this guide to schedule every post at the best time for your blog.
Your WordPress Blog + the CoSchedule Editorial Calendar = SuccessWhen you're ready to move on templates, it's time to get the industry's best-selling marketing calendar. With CoSchedule's WordPress and social network integrations, you can:
- Schedule every blog post and social message on one editorial calendar using our web app or WordPress plugin.
- Collaborate with your content marketing team using Discussion Updates.
- Make project management easy and work more efficiently with Task Templates.
Schedule every blog post at the best time with this guide + @CoSchedule.Click To Tweet
Study #1: The Best Time To Publish For Traffic, Comments, & LinksIn this study from KISSmetrics, Dan Zarrella, Search Engine Land, and HubSpot, we can learn a lot about blog publishing times. Goals for your blog post should be taken into account when determining optimal publishing time.
- Want the most traffic? The best publishing day is Monday and time is 11 am EST.
- Want the most comments? The best publishing day is Saturday and time is 9 am EST.
- Want the most inbound links? The best publishing days are Monday and Thursday, and time is 7 am EST.
For the most traffic, publish blog posts on Monday at 11am EST || The Best Time To Publish @CoScheduleClick To Tweet
Study #2: The Best Time For Maximizing Social ReachDo your content goals include social shares? If so, then TrackMaven's study gives you the insights you need. What they found was that posts published during non-popular hours tended to get the most social engagement and shares. Posts published on Saturdays and Sundays received the most social shares, as do posts published between 9pm–midnight EST. The higher the social shares on a post published during non-peak times, supports the KISSmetrics study that posts published during peak times are buried in social media newsfeeds. One can assume that during non-peak times, people take more time to read the content that comes through their newsfeed. Then they'd go on to share it with their audiences.
To get more shares, publish during non-popular hours. || The Best Time To Publish @CoScheduleClick To Tweet
Study #3: The Best Time For Increasing Social Shares and PageviewsHowever, not all studies come to the same conclusion. This study, shared by Social Fresh using data from Shareaholic, found that social shares are highest for posts published on Thursdays and between the hours of 9–10am EST. The story is a little different when pageviews are concerned. If you want more pageviews, then you will need to publish on Mondays and between the hours of 9–10am EST. The pageviews drop off dramatically for posts published after 12pm EST.
Optimize pageviews by publishing on Mondays between 9–10am EST. || The Best Time To Publish @CoScheduleClick To Tweet
Study #4: The Best Time To Publish For Going ViralNoah Kagan did a study using data from BuzzSumo of 100 million pieces of content to determine what makes content go viral. He found that blog posts published on Tuesday gained the largest total shares. The only exception is LinkedIn and Pinterest shares, which people were more likely to do on Mondays. Of course, publish date and time alone were not enough to make posts wildly successful. He also attributed viral probability on length (long form is best), images, amusement, post types (lists win), the trust factor, and a share from an influencer.
NoahKagan found that blog posts published on Tuesday get more shares || The Best Time To Publish @CoScheduleClick To Tweet
Conduct Your Own Research With Original Studies & DataWe've now covered four different studies from expert sources. However, while these findings should help you make the best decisions about when to publish, it's possible your own experience may vary. That could be because of the difference in interests or habits of your target audience, your goals, or other circumstances unique to your situation. Studies may reveal what's broadly true in most cases, only you can know what will work best for your content.
Here at CoSchedule, everything we do is driven by data. It's what empowers us to understand what, when, how, and why any decision on content should be made. You can do the same thing for your own blog.
Unsure what to do with your #marketing? Let data drive decisions.Click To Tweet
Create Your Own Study To Find The Best Time For Your BlogAll the studies in this post provide the best suggestions on what works in terms of publishing days and times versus the goals you want to reach with your content (shares, links, comments, and traffic). Furthermore, if you're working with a limited amount of time (which is a common concern for many of our readers), then you probably want to know how you can study your own content quickly and derive some useful insights. Ultimately, it will be up to you to determine what day of the week and time of day will increase the specific goals you have set for your content. To run a test on your own website for pageview and visit goals, you can import custom Google Analytics reports for pageviews and visits (and if you're not using Google Analytics, now is the time to start). These reports will tell you when you are getting the most pageviews and visits now, and then show you how that traffic changes as you publish new posts on different days and at different times. Then, you'll know which times work best, and which times don't. Compare that to what studies say is best, do some experimenting, and observe the results. From there, just do more of what works best for you. It's easy to overthink these things sometimes, but thankfully, it really can be that simple.
The time is in military format, and the days of the week are numerical starting with 0 for Sunday.
Use #GoogleAnalytics to find your best time to #publish a #blog post || The Best Time To Publish @CoScheduleClick To Tweet
Strong #content will find a way to reach its audience. #amwriting #bloggingClick To Tweet
Use Your Own Data To Find The Best Time To Publish A Blog Post For Lead ConversionsThere's one glaring thing missing from all of the above—how to maximize conversions. In the end, that's really your goal, right? So, what day of the week and time of the day will lead to the most conversions? The answer to the preceding question depends on your ideal customers:
- Are they local customers who would be most likely to make purchases during the workday?
- Are they worldwide customers who would be most likely to sign up for your newsletter during their leisure time?
6 Studies That Prove The Best Time To #Publish A #Blog Post #blogging via @CoScheduleClick To Tweet