The Challenger Sales Approach to SaaS Marketing (+ 9 Examples)

The Challenger Sales Approach to SaaS Marketing (+ 9 Examples)

Marketing

Headline Analyzer

The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

Test every headline before you publish. Try the Headline Analyzer »

The Challenger Sales Approach to SaaS Marketing (+9 Examples)

When I first started dipping my toe into content marketing in the early 2000s, I was enamored with the concepts coming from the brains of industry pioneers, like Seth Godin, Brian Clark, and Joanna Wiebe.

For the record, I still am.

When I first heard the term “challenger brand,” it felt like someone had finally put words to an instinct I’d been feeling in my gut but couldn’t get out of my mouth.

It was the kind of marketing gold that makes you feel completely seen by a person you’ve never even met — magic.

Things have evolved quite a bit in the decades since game-changing concepts, like permission marketing and inbound strategies, were first introduced. Which got me thinking, what do challenger brands look like today?

After a quick Google search, I found a plethora of big-name B2C challenger brands but no curated collection of SaaS challenger brands, so I created one.

This article includes nine examples (organized by three, core challenger traits) from a wide range of successful SaaS companies to the billion-dollar enterprises.

No two brands on this list have the same sales or growth philosophy, but by taking a challenger approach to the way they market and sell, they’ve all experienced awesome results.

Get Your Marketing Calendar Kit From CoSchedule

Applying the challenger sales approach to content marketing requires strategy and planning. Keep it all organized with this collection of marketing calendar templates.

About the Author

Brittany Ryan is a content marketer, expat entrepreneur, and ‘90s pop culture addict. She founded her high-end boutique content agency from her dining room table in Nicosia, Cyprus with two toddlers crawling around her ankles. Today, Pointed Copywriting/a> serves groundbreaking SaaS, B2B and enterprise brands in over three countries and countless industry niches.

Improve your marketing with 20+ downloadable templates and resources.

Did you know organized marketers are 397% more likely to report success?

Start your 14-day trial to get organized with CoSchedule today.

Did you know organized marketers are 397% more likely to report success?

Schedule a demo and learn how to get organized with CoSchedule today.

Download Image

Download Your Marketing Calendar Templates

Improve Your Marketing

With 20+ downloadable templates and resources.

 
 
 
 

Plus, join our email list to stay up to date.

Success! Your download should start automatically. If you have any issues, click here to download manually.


Organize your marketing with CoSchedule’s Marketing Calendar.

Plan content and automate publishing to save tons of time now.


Did you know organized marketers are 397% more likely to report success?

Start your 14-day trial to get organized with CoSchedule today.


Did you know organized marketers are 397% more likely to report success?

Schedule a demo to get organized with CoSchedule today.

You'll also like: