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Marketing

All the general marketing tips, tactics, strategies, and actionable advice that’s fit to print.

25 Types of Marketing Collateral to Effectively Promote Your Brand in 2022

25 Types of Marketing Collateral to Effectively Promote Your Brand in 2022

You likely wouldn’t be excited if you had to eat the same food for the rest of your life. Boring! However, that’s how your audience feels when you use only […]

Affiliate Marketing Scams To Recognize And Avoid In 2022

Affiliate Marketing Scams To Recognize And Avoid In 2022

Affiliate marketing is alive and kicking. In the U.S., companies will spend over $8.2 billion on this channel in 2022. But while there is undeniable potential for lead generation and increased sales, there […]

40 Marketing Plan Samples and Examples To Write Your Own (Free Template)

40 Marketing Plan Samples and Examples To Write Your Own (Free Template)

Organized marketers have a 397% higher chance of becoming successful. But where do you start? We know how intimidating it can be to make a marketing plan from scratch. That’s why […]

10 Examples of Startups That Slayed Their Content Marketing Strategy

10 Examples of Startups That Slayed Their Content Marketing Strategy

Today, content marketing is an essential part of scalable growth. As a marketer, you know this already. But how do you get started? There is no shortage of tips on […]

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

A red can with swooping white lettering on its label moves to center screen, drops of condensation running down its side. “TsssSS kr-POP!” An invisible hand pours a brown, fizzing liquid […]

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google has long served marketers as a primary channel to distribute advertisements, and optimizing your site for the platform is one of the only ways to ensure organic growth in the […]

How to Follow Apple’s Marketing Strategy and Become a Beloved Brand

How to Follow Apple’s Marketing Strategy and Become a Beloved Brand

When it comes to omnipresent brands, few modern companies hold a candle to the name recognition and influence held by Apple. This wasn’t always the case however, and there was […]

110 Of The Best Marketing Quotes To Inspire Your 2022

110 Of The Best Marketing Quotes To Inspire Your 2022

Do you need some inspiration from some very smart marketers? Or maybe you need a great lead-in for a new blog post you’re writing? Whatever the case, you’ve found this […]

12 Digital Marketing Examples:  What’s Working For B2B and B2C Companies Right Now

12 Digital Marketing Examples: What’s Working For B2B and B2C Companies Right Now

The digital marketing world is constantly evolving, so it is worth asking: what’s working now? To answer that question, let’s look at twelve digital marketing examples from companies winning in […]

The Best Way to Set Marketing Priorities and Smash Your Goals

The Best Way to Set Marketing Priorities and Smash Your Goals

In a role as diverse and fast-pacing as marketing, project prioritization can mean the difference between a thriving career and a fledgling one. As you know, having nice marketing ideas […]

How SaaS B2B Companies Can Win at Customer Retention

How SaaS B2B Companies Can Win at Customer Retention

I went to my favourite store in town and bought some stuff on my list. However, I discovered I had mistaken a brand for the other one during checkout after payment. […]


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