Category Archive
Marketing
All the general marketing tips, tactics, strategies, and actionable advice that’s fit to print.
How To Create A Communications Plan in 12 Steps (Template)
Good marketing looks effortless, but it has an underlying structure — a communications plan. Every message in well-executed marketing is one moving part of a greater whole. So, what goes […]
Melissa King
July 19, 2021
8 Ways Marketers Can Help Their Sales Teams Right Now
The B2B sales game has greatly changed since the pandemic began. Research from McKinsey found that more than three-quarters of buyers and sellers now prefer digital self-service or remote human interaction […]
Devin Pickell
June 7, 2021
Marketing Lessons: What Every Smart Marketer Needs to Know
Are you a budding marketer? Then you are probably already familiar with the basics of marketing. However, as a digital marketer, you need to constantly learn and build upon your […]
Sumeet Anand
February 25, 2021
9 Steps to Hiring a Remote Marketing Leader
Managing a company-wide marketing strategy and a fully remote/hybrid team of marketers requires different skills than the one needed for office work. While marketing managers would normally deliver their goals […]
Margo Ovsiienko
February 11, 2021
Multi-Channel Content Marketing Plan: Recycling, Organizing & Consolidating Content Assets
The web is getting richer and more visual. A short decade ago, it was quite possible to wow your audience by adding a nice screenshot to your article. These days, […]
Ann Smarty
February 3, 2021
How to Build the Best Marketing Toolkit Using 37 Simple Templates
Every craftsperson needs their toolkit, and marketers are no exception. With the right templates and tools, you’ll know how to perform each step of your marketing plan consistently. Which marketing […]
Melissa King
February 1, 2021
How to Plan a Marketing Campaign That Actually Gets Results (Templates)
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]
Elise Dopson
January 7, 2021
How to Organize a Marketing Roadmap in 5 Simple Steps
Planning a marketing project can feel chaotic for new and veteran marketers alike. With multiple elements and team members involved, how do you make sure you finish it on time […]
Melissa King
December 11, 2020
Marketing Planner: What’s Best for Organizing Your Marketing?
If you feel like you have way too much to do in your marketing role and not enough time to do it, you’re in the right place. You’d love to […]
Marijana Kay
December 9, 2020
Marketing Research Strategies: Ideas and Approaches to Conducting Research for Marketing Purposes
In business and marketing, there is one rule that you need to learn: change is constant. From trends to market conditions, everything is dynamic. If you want to succeed, you […]
Sumeet Anand
December 7, 2020
How to Plan Projects, Events, and Campaigns With Marketing Timelines
You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire […]
Ben Sailer
November 18, 2020
