The Best Way to Run a Creative Ideation Workshop
![](https://media.coschedule.com/uploads/organize-marketing-projects-better.png?w=3840&q=75)
But First… Download These Creative Brief Templates
A creative brief is a great way to get everyone on the same page before any new project takes off. Steal one of these templates to make the process as easy as can be.Identify the Goal of Your Workshop
There’s no such thing as a bad idea, right? I’ll leave that one up to you. But there are definitely ideas that aren’t relevant enough to be prioritized. In order to come up with relevant, viable ideas, you need to identify a clear goal from the get-go. Specifically, you should identify a particular metric or product feature you want to impact.![](https://media.coschedule.com/uploads/creative-workshop-goal.png?w=3840&q=75)
Pick the Right People For Your Workshop
Time to assemble your dream team.![](https://media.coschedule.com/uploads/3d4595c0-9de4-42d8-993a-b3b119fa3773_oceans208.gif)
Get Multiple Perspectives
Returning to the blog content brainstorming example, you would certainly want to include members from your content team. But depending on the metric you want to impact, you may also want to include a member or two from another team. For example, say you were brainstorming content ideas with the goal of promoting a new product feature. It could be useful to include a member of your customer support team in the workshop. They interact with your customers on a daily basis and will know first-hand what kinds of problems they face. Or say your goal is to brainstorm a new product feature. Not only would you want engineers in the workshop, but also someone from customer support to help you identify customer problems. Or someone from your Marketing team, who would be familiar with your competitors and be able to identify differentiators.![Who should you invite to your creative ideation workshop?](https://media.coschedule.com/uploads/ideation-meeting-invites.png?w=3840&q=75)
Use a Structured Ideation Technique
If you want to maximize your time and effort in your creative ideation workshop, you need to follow a structured approach. That’s why you should create a framework to ideate, narrow down and prioritize ideas. A quick search will yield hundreds of different ideation techniques you could use. The key is to use a framework that allows your team to come up with a pool of focused ideas, which you can then narrow down to select the best contenders. Here are some tried and true ideation techniques you can use. Across all of these ideation techniques, it’s a good idea to give your team some homework prior to the workshop. Every participant should come to the workshop equipped with some knowledge of the problem so that their ideas will be informed. All of these ideation techniques will require a facilitator to be appointed. They’ll be in charge of leading the workshop and making decisions about which ideas to prioritize.Idea Sprint (from the book Sprint)
This the method is very effective. It’s typically used for both product and marketing ideation. This method was adapted from the Google Design Sprint outlined in the book Sprint, which takes place over five days. We condensed the framework down to a shorter version that can be completed in a 1-2 hour creative ideation workshop.![](https://media.coschedule.com/uploads/idea-sprint-for-creative-workshops.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/blog_creative-workshop-04.png?w=3840&q=75)
Rapid Ideation
The aim of this framework is to come up with as many unfiltered ideas as you can, without fear of judgment. Then, you can narrow it down from there.![](https://media.coschedule.com/uploads/rapid-ideation-guide.png?w=3840&q=75)
Starbursting
Starbursting is a creative ideation technique that spurs participants to ask questions, rather than trying to come up with instant solutions. This can be an effective approach when you’re trying to prioritize a new project, product feature, or content strategy. Start by drawing a 6-point star and write the questions Who, What, Where, When, Why and How at the tip of each point. In the center of the star, write the metric you want to impact.A free startbursting worksheet to help your next brainstorming session. #workshop
Click To Tweet![](https://media.coschedule.com/uploads/blog_creative-workshop-05.png?w=3840&q=75)
Pick One or Two People to Make the Final Decision
When you come up with a lot of ideas, it can be difficult (and a bit awkward) to pick which ones to prioritize, and which ones to drop. That’s why it’s generally most effective to elect one or two people to be the ultimate decision makers. The decision makers should be people who have a broad understanding of the topic you’re brainstorming. They should be able to see the bigger picture and the potential impact an idea will have on your business.Identify Which Ideas to Prioritize
Once the creative ideation workshop is over, the decision maker(s) should look through the idea and pick a few that they want their team to pursue. You can do this by organizing your ideas using the Action Priority Matrix:![](https://media.coschedule.com/uploads/blog_creative-workshop-06.png?w=3840&q=75)
Create a Backlog of Ideas
While certain ideas may not be prioritized, they shouldn’t necessarily be forgotten. Any ideas that you don’t want to prioritize can be added to an organized. How you organize your backlog will depend on how you organize your workflow and projects. The main thing to keep in mind is that your backlog should be sorted through and updated periodically. Backlogs can end up being where ideas go to die. To avoid that, you need to maintain your backlog to make sure it doesn’t become a place where you dump any old idea. Fill your backlog with only relevant, viable ideas and pull from it on a weekly, monthly or quarterly basis.Visualize Your Ideas In a Project Timeline
Once you’ve decided which ideas to prioritize, you need to communicate them to your team. That’s where visualizing the details and project timeline can be a big help. Here are a few different types of visuals you can use to communicate your project goals and timelines.Gantt Charts
Gantt charts are a classic because they’re simple and easy to understand. Gantt charts show tasks over a period of time. They also allow you to visualize multiple concurrent timelines.![](https://media.coschedule.com/uploads/blog_creative-workshop-07.png?w=3840&q=75)
Timeline Infographics
A timeline infographic is a great way to visualize the high-level steps, dates, and goals of a project. You can organize your timeline by steps:![](https://media.coschedule.com/uploads/blog_creative-workshop-10.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/blog_creative-workshop-09.png?w=3840&q=75)
Mind Maps
There are a lot of moving pieces in a project that need to be kept track of. A mind map can help you visualize relationships between pieces of a whole. For example, you can break down a project by tasks:![](https://media.coschedule.com/uploads/blog_creative-workshop-08.png?w=3840&q=75)
Conclusion
Learning how to carry out a focused creative ideation workshop can take some practices. You may have to run a couple of workshops before you figure out the best way to approach it. But hopefully, this guide has given you a good framework to begin with.To recap:
- Identify a clear goal for your creative ideation workshop - ideally, a specific metric you want to impact (ex. blog conversion rate).
- Assemble the right people for your creative ideation workshop, including people with different perspectives.
- Use a structured workshop framework to help keep your ideas relevant and on track.
- Pick one or two people to decide which ideas to prioritize and which to backlog.
- Visualize your ideas and project timelines so your team is on the same page.