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Have you ever searched endlessly for that one elusive marketing asset?
Maybe it’s a new version of a logo your coworker needs to add to your redesigned website, or a chart for a presentation that you literally need RIGHT NOW.
You decide to go on a hunt for that treasured asset.
One that leads you through tangled webs of randomly named files, images, videos, you name it. They’re EVERYWHERE: in emails, Google Drive, Dropbox, your company’s server, your personal folders, your coworker’s folders…
Before you know it, it’s been two hours, and you’re totally frustrated.
You missed the opportunity to update your marketing materials before that presentation. Your coworker is still waiting for that file. You still have no idea where it is. Everyone involved is stressed out.
Fortunately, there’s a solution to help you keep your internal assets organized, accessible, and easily shareable with digital asset management.
What the heck IS digital asset management, and how can it help you finally get all of your files straight? Let’s dig into it together.
Digital asset management (DAM) is simply the process of storing and categorizing digital files, so they’re easy to access whenever you need them. DAM can also refer to the software used to manage digital assets.
In other words, you can create your own DAM process to organize your digital assets, or you can use a DAM tool to help you get there. You could say both are good DAM options.
Just so we’re clear… what are some examples of digital assets?
Digital assets are all the different types of content you store digitally. If you’re a marketer, digital assets are an essential part of your business. They might include:
Why should you care about digital asset management?
Because DAM will revolutionize the way you work.
Organized marketers are 397% more likely to be successful. That’s HUGE. When you successfully manage your digital assets, you’ll gain that success and solve some of your most frustrating marketing problems.
With the help of digital asset management, you’ll slay all of those problems and replace them with real, lasting DAM solutions. It’ll feel AWESOME.
No more wasted hours spent searching multiple locations for files that seem to have disappeared into thin air. All your assets will finally be managed in one place.
When your file is named “011520_XYZ,” it’s impossible to know what it is without taking the time to click on it. Correctly naming files with DAM is a game-changer. When all of your assets have consistent names, you can organize, categorize, and search them in a snap.
When you can clearly see which assets already exist, you can easily reuse them as needed — instead of losing them and having to create new ones to replace them.
Now, instead of responding to “can you find this file for me?” with “give me a few hours,” you’ll find and share files in just seconds, so you and your team can collaborate quickly (and everyone will stay happy and productive).
If you create and share files between multiple teams or locations, you know how hard it can be to keep EVERYTHING on-brand. When your assets are organized, you can easily check for consistency and make sure everyone has access to the right assets.
Before we dive into the depths of DAM, download our helpful digital asset management bundle.
It’s a collection of three actionable templates created by marketers, for marketers, and made to expedite your journey to DAM success.
Now that you know WHY digital asset management matters, it’s time to figure out what your own DAM process could look like.
What exactly do you need to start implementing DAM?
We have six starting points that’ll help you successfully get your marketing assets in order. Begin with these steps to start building your own DAM process.
By taking stock of the assets you have, you’ll better understand how you should structure your new DAM system and which files will need to be updated.
We included a Content Audit Template in our bundle to help you easily audit your assets. Download it, if you haven’t already!
Did you know your team could be losing $30,000+ every year by searching for and recreating files? Yikes. That’s a LOT more than just a little pocket change.
Find out how to calculate what your current asset management is costing you. Share with stakeholders at your company to help them understand why a DAM solution is worth it.
If your company is planning on implementing a new DAM process, it’ll likely be used by other people and teams across your organization.
In addition to sharing the cost above with essential stakeholders, check in with them to determine a DAM solution that works for everybody. Start with people like the Head of Technology and Head of Finance.
If you’re looking for a tool to help you implement DAM, start researching different DAM providers and scheduling demos to test out those tools.
We’ll highlight a few of those later in this blog. In the meantime, this DAM software comparison is a great starting point.
When you create a file naming convention for your marketing assets, you’ll make them easy to find and organize whenever you need them. That saves you a TON of time.
See how to develop your own naming structure — and how to make sure your team follows it.
We know what you’re thinking; creating a bunch of new folders for your files from scratch sounds… honestly… BORING.
Having those nice, clear, simple folders to house all of your assets will make you feel surprisingly accomplished.
Guess what? We’ve made it way easier for you to create those folders with our Folder Structure Template (it’s also part of our bundle). It’s a collection of pre-made folders that’ll get you organized even faster.
Need an idea of exactly HOW digital asset management might look for certain marketing teams? Here are 3 before-and-after use cases of DAM software in action.
Before DAM: Agency marketers juggle a lot of clients–and a ton of files for each of those clients. Time is money, but there’s no quick way to find and distribute the right versions of those assets to the right people.
After DAM: With functional file naming and organizing, agency marketers always know where to find each asset for each client. Less time wasted searching for files means shorter production timelines and money saved.
Before DAM: Marketers in higher ed need to create materials for many departments at once while maintaining overall brand consistency. A catalog of hundreds of photos and videos is needed to connect with students, staff, and alumni, but is nearly impossible to manage.
After DAM: With one place to store their entire collection of assets, marketers can easily divide them among folders for each department or campaign. And because they’re so easy to sort and share across departments, the assets stay totally on-brand.
Before DAM: Marketers at tech companies can experience frustrating silos between teams. The latest assets can get lost in the shuffle between marketing, sales, and support teams, and customers can be misled by inaccurate versions of files.
After DAM: Sharing assets internally between teams is a breeze, so everyone has access to the latest product photos or marketing collateral. Because they’re used more effectively, these assets help marketers boost their ROI.
So at this point, you might be thinking that using a DAM tool sounds like a pretty great option. After all, it’s basically a software-based shortcut to finding, organizing, and storing all of your assets.
But how do you know which DAM solutions are out there?
And where do you find out how each of them can help you better manage your digital assets?
We already did all the hard work for you.
You might already know that CoSchedule’s Asset Organizer is one solution that can help get your entire collection of marketing assets organized in no time.
But if you’d like to compare more DAM solutions, check out the in-depth roundup of DAM platforms below. It’ll help you decide which options might work best for your team.
So you’ve audited your content. You’ve added up the cost. You’ve found the perfect tool and approved it with your stakeholders. You’ve found your muse, renamed your files, and fancied up those folders.
Now, it’s time to sit back and soak up all the rich rewards of your new DAM process. You’re well on your way to winning at digital asset management.
Just one more thing before we send you off on your DAM journey.
If you’re still looking for just the right digital asset management tool for your marketing team, we’ve got one right here. CoSchedule’s built-in Asset Organizer lets you:
Check it out and see how it can make managing your digital assets 10x LESS frustrating and 10x MORE rewarding.
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.