- Writing subject lines.
- Customizing preheader text.
- Crafting body copy.
- Adding tracking codes.
- Editing and review.
- Selecting email list segments.
- Scheduling delivery time.
- Hitting send.
- Reviewing performance data.
The 9 Free Email Marketing Templates You Need to Execute Everything by @Ben_CoScheduleClick To Tweet
Which Templates Does This Post Include?There’s something here for every step of the process, from planning, to execution, to measurement. Here’s everything you’ll find in the free bundle below:
- Email Marketing Calendar Template
- Email Marketing Strategy Template
- Email Newsletter Template
- Email Marketing Report Template
- Email Subject Line Writing Templates
- Email Subject Line A/B Test Template
- Welcome Email Newsletter Template
- 21 Ways to Build an Email List (Guide)
- Best Email Send Times Guide
Email Marketing Calendar TemplatePlan your work, then work your plan. That’s a common mantra heard around the CoSchedule office. There’s a good reason for that, too. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling. The best way to plan email marketing is on a calendar. Here are some of the benefits behind using one:
- Being intentional about what you send.
- They keep deadlines visible to all team members.
- Managing delivery times and scheduling.
- Send dates and times.
- Email owners.
- Email type.
- Target / persona.
- Buying season.
- Email list.
- Lead stories and email content.
Here's what you can do with an email marketing calendar:Click To Tweet
Email Marketing Strategy TemplateWithout a strategy, you’re just winging it, and hoping for the best. It’s tough to achieve much success that way. Even harder to sustain it, too. So, why risk failure when you plan to succeed? While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point. Any type of marketing strategy effectively revolves around four ideas:
- Who are you trying to reach?
- How will you try to reach them?
- What do you want them to do?
- How will you measure results?
Email Newsletter TemplateYour email copy needs to be clean, crisp, and persuasive. It also helps to keep your content organized and easy to edit. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor. This template includes everything you need to document the following:
- Subject line options.
- Preheader text.
- Intro copy.
- Lead story content blocks.
- Call to action.
Email Marketing Report TemplateMarketing without measurement is a fool’s errand. You need to know which actions produced which results. More than this, though, you also need to be able to explain how you made an impact to your company and your clients. If you can make that data look appealing and easy to understand, so much the better. That’s what this template is intended to help you achieve. It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry.
Email Subject Line TemplateWithout a good subject line, nothing else in your email matters. However, writing them well is easier said than done. If you need a spark of inspiration, these fill-in the-blank templates should help: Then, you can score your subject lines using CoSchedule’s free Email Subject Line Tester:
Email Subject Line A/B Testing TemplateNow, writing subject lines is an art. One of the best ways to improve your skills is to A/B test subject lines. Over time, this will help you understand what works best with your audience. Most email service providers have built-in A/B testing functionality:
Welcome Email Newsletter TemplateWhat’s the first thing your new subscribers see when they sign up for your email newsletter? If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers. With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too.
Email List Building GuideBefore you can succeed with email marketing, you need to have a list. After all, without recipients, an email newsletter is worth much. But, how do you start building a list? Fortunately, there are tons of ways to start building email contacts before you have a list going. And that’s exactly what this brief PDF guide will help you get started with.
Best Email Send Times (Guide)Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor. One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email: And the best times: So, this is what curated research shows. But, how do you determine what works best for you? That’s where this free PDF guide comes in, included in your template bundle. It’ll walk you through how to use your own data, to help determine your own email schedule:
Other Places to Find Email TemplatesSo far, you’ve seen all the templates the CoSchedule team has built to make email marketing easier. But, what if you need something that’s not listed here? Don’t worry, check out these other resources.
Campaign MonitorIf you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter.
Envato Templates for MailChimpMailChimp is massively popular, and lots of third parties have built templates that work on the platform.
ActiveCampaignActiveCampaign offers a robust marketing automation platform that includes an effective email platform. If you’re a customer, you may have seen their complete lineup of templates, too:
Theme ForestConstant Contact customers aren’t left out here, either. The folks at ThemeForest have several paid templates available for the platform (as well as others):
3 Sources for HTML Email TemplatesModern email marketing platforms make it easy to create marketing emails without needing to learn code. But, what if you’re old-school and prefer hard-coded HTML? There are plenty of sources to find helpful templates for you, too. Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. If this type of template is what you’re after, check out the following places.
ColorLibMaking HTML emails mobile-friendly and responsive can be tough. These 25 templates, frameworks, and layouts meet both of those criteria.
LitmusThe team at Litmus knows email marketing inside and out. Naturally, they have an array of templates available for creating different types of email content. What’s great about theirs is how they’re organized by industry and use case:
HTMLEmail.ioThese HTML email templates are compatible with most major email service providers, and they’re responsive too. Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license). The lineup of compatible ESPs these templates work with includes several familiar logos:
Keep Email Marketing Organized With CoScheduleBefore you go, take a minute to check out CoSchedule. It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers to keep all your email marketing organized (alongside all your other projects). With CoSchedule, you can:
- Integrate your marketing calendar with your email service provider:
- See deadlines and publish dates for every email: Add email content on your calendar and get visibility into everything, all in one place.
- Manage your email marketing process: With Task Templates and Discussion Threads, you can easily collaborate with your team and manage workflows more productively.
Go Put Your Templates to UseNow that you have tons of different resources available, it’s time to get down to work. Here’s a quick recap of what you’ve just read:
- You’ve downloaded your free template bundle.
- Then, you’ve gotten a brief summary on each post explaining how to use each one.
- Finally, you took a look at other sources for more templates you might need.
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