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Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy.
Even producing one piece of email content requires several steps. Here’s a short list of line items to create an email newsletter:
That’s quite a number of things to take into account, and this is for just one piece.
So, it’s a good thing you’ve found this post. In order to help you work as efficiently and effectively as possible, it includes a roundup of nine email marketing templates and other posts you need to learn how to use each one.
Plus, it also covers other tools (free and paid), resources, and templates you can use to get everything you need to get done.
There’s something here for every step of the process, from planning, to execution, to measurement. Here’s everything you’ll find in the free bundle below:
Download them now, then get the low-down on how to use them.
Plan your work, then work your plan.
That’s a common mantra heard around the CoSchedule office. There’s a good reason for that, too. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling.
The best way to plan email marketing is on a calendar. Here are some of the benefits behind using one:
Without a calendar, email marketing often descends into chaos. So, with this template, you can organize:
It’s a simple spreadsheet that’s easy to update, too. There are three rows for each month, but it’s easy to edit if you need to plan more emails per month.
Start with your send date and time, who’s creating this email, which category it falls under, and which persona or customer segment it targets:
Next, fill in the source (which might be a blog post, campaign brief, or anywhere else to find more information about the content this email will promote), buying season (if seasonal buying cycles are relevant), and the name of the email list segment that should receive the email:
Finally, list which pieces of content the email will promote. These could be headlines, general ideas, or anything else that’s helpful for indicating each type of content that will be dropped into the newsletter:
Without a strategy, you’re just winging it, and hoping for the best.
It’s tough to achieve much success that way. Even harder to sustain it, too.
So, why risk failure when you plan to succeed?
While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point.
Any type of marketing strategy effectively revolves around four ideas:
Documenting your strategy can dramatically improve your results, too. For evidence, a CoSchedule study found marketers with documented strategies were 538% more likely to be successful.
Using the PowerPoint-based template in this post, you’ll start by identifying your target audience:
Next, you’ll figure out ways to build your email list:
That list will then need to be broken into specific audience segments:
Then, you’ll plan your execution and schedule:
And what you’ll measure to gauge success:
Your email copy needs to be clean, crisp, and persuasive.
It also helps to keep your content organized and easy to edit. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor.
This template includes everything you need to document the following:
Those are all the elements included in most email newsletters, but since the template is a simple Word doc, it’s easy enough to edit to fit your needs.
Marketing without measurement is a fool’s errand.
You need to know which actions produced which results.
More than this, though, you also need to be able to explain how you made an impact to your company and your clients. If you can make that data look appealing and easy to understand, so much the better.
That’s what this template is intended to help you achieve. It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry.
Without a good subject line, nothing else in your email matters.
However, writing them well is easier said than done.
If you need a spark of inspiration, these fill-in the-blank templates should help:
Then, you can score your subject lines using CoSchedule’s free Email Subject Line Tester:
Now, writing subject lines is an art.
One of the best ways to improve your skills is to A/B test subject lines. Over time, this will help you understand what works best with your audience.
Most email service providers have built-in A/B testing functionality:
Then, use the template to track your results:
What’s the first thing your new subscribers see when they sign up for your email newsletter?
If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers.
With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too.
Before you can succeed with email marketing, you need to have a list.
After all, without recipients, an email newsletter is worth much. But, how do you start building a list?
Fortunately, there are tons of ways to start building email contacts before you have a list going. And that’s exactly what this brief PDF guide will help you get started with.
Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor.
One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email:
And the best times:
So, this is what curated research shows. But, how do you determine what works best for you?
That’s where this free PDF guide comes in, included in your template bundle. It’ll walk you through how to use your own data, to help determine your own email schedule:
So far, you’ve seen all the templates the CoSchedule team has built to make email marketing easier. But, what if you need something that’s not listed here? Don’t worry, check out these other resources.
If you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter.
MailChimp is massively popular, and lots of third parties have built templates that work on the platform.
ActiveCampaign offers a robust marketing automation platform that includes an effective email platform. If you’re a customer, you may have seen their complete lineup of templates, too:
Constant Contact customers aren’t left out here, either. The folks at ThemeForest have several paid templates available for the platform (as well as others):
Modern email marketing platforms make it easy to create marketing emails without needing to learn code. But, what if you’re old-school and prefer hard-coded HTML? There are plenty of sources to find helpful templates for you, too.
Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. If this type of template is what you’re after, check out the following places.
Making HTML emails mobile-friendly and responsive can be tough. These 25 templates, frameworks, and layouts meet both of those criteria.
The team at Litmus knows email marketing inside and out. Naturally, they have an array of templates available for creating different types of email content. What’s great about theirs is how they’re organized by industry and use case:
These HTML email templates are compatible with most major email service providers, and they’re responsive too. Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license).
The lineup of compatible ESPs these templates work with includes several familiar logos:
Before you go, take a minute to check out CoSchedule. It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers to keep all your email marketing organized (alongside all your other projects).
With CoSchedule, you can:
Now that you have tons of different resources available, it’s time to get down to work. Here’s a quick recap of what you’ve just read:
Hopefully, this will all help make doing better email marketing, easier. Best of luck.
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