How to Successfully Integrate Social Media Automation Into Your Strategy With Leah Schothorst [AMP 058]
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- What Leah does in her position of social media strategist.
- Her definition of social media automation and why she thinks of it as a three-legged stool.
- Thoughts about what you should and should not automate.
- The facts on whether companies are penalized for automating social media posts.
- Finding a balance between organic activity and what you’re automating.
- How long it takes to start reaping the benefits of automation.
- Three important “buckets” you should have to pull post ideas from.
- Leah’s best advice for marketers who want to get started with social media automation.
- “Social media automation is just where you can start curating items and then throwing them into a bucket and you don’t have to really think about it anymore.”
- “When somebody messages us on Twitter, I like to respond as a person. I think that’s really important that people get that person to person interaction.”
- “Don’t be paralyzed; just get started.”
How to Successfully Integrate Social Media Automation Into Your Strategy With Leah Schothorst
Click To TweetTranscript:
Nathan: I saw a speaker at a big conference tell thousands of marketers that automating social media posting is evil. This was my first thought: that’s terrible advice, just no. Here’s why. In general, automating your social media post can help you schedule once and reap long term benefits. You’ll get more results with less effort and you’ll communicate consistently and intelligently with your following, but don’t take my word for it. In this episode of the Actionable Marketing Podcast, you’re about to learn some amazing advice on social media automation from CoSchedule’s very own social media strategist, Leah Schothorst. Leah’s been in the social gig for six years at this point so you’re going to learn some awesome ways to automate how much automation is too much and you’ll learn how to strike that perfect balance between organic activity and automation. I’m Nathan from CoSchedule, now let’s check in with Leah. Hey Leah, thanks so much for being on the podcast today! Leah: Yeah, thank you so much for having me. Nathan: I’m glad to have you. I think that this is a really cool topic that we’re going to be talking through today. Obviously, there’s no one better at CoSchedule to talk about this stuff. Leah: Thank you. Nathan: With that, just tell me a little bit about what it is that you do at CoSchedule and maybe for anyone who’s listening in, just tell us a little bit about CoSchedule too. Leah: Sure. I am the social media expert here at CoSchedule. I’m responsible for all the social media strategy but I’m also just a social team of one. I also do a lot of the tactical implementation, kind of all things to all people. A lot of people out there listening probably know how that feels to be both responsible for the strategy and also for the implementation. I’ve been at CoSchedule for about a quarter, coming up on four months, I’m quite new. One of my favorite things about being at CoSchedule is first of all, the people, but also, it’s a very nimble and innovative organization. It’s really good to feel like you are being part of something that’s quite dynamic. That’s one of my favorite parts of being here. Nathan: Excellent. Leah, I wanted to talk to you about the ideas of social media automation. Let’s talk about that to begin with. What is social media automation? Leah: Social media automation is just a really good way where you can start curating items and then throwing them into a bucket and then you don’t have to really think about it anymore. It’s just really a “set it and forget it.” You use something like a re-queue where it will pull those social media messages and then just push them out so you can be focusing on different things.
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