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Want to get more mileage out of the content you’ve already created? Ever thought of writing an ebook and getting it published on Amazon?
If so, you’ve come to the right place!
In this post, I will walk you through how to write an ebook by repurposing content you’ve already written, how to fill in the blanks that you haven’t written yet (while also getting more content to publish on your blog), and finally how to publish your book on Amazon via Kindle Direct Publishing.
In order to apply the information in this post, you’ll need this free e-book publishing kit. This will make it easy to follow each step we’re about to walk through.
This is your chance to get a whole e-book publishing kit that comes with a book launching checklist, a content audit form for planning your blog/book content, and a topic/angle form for you to write all your ideas on. You’ll also get your very own 3-month launch calendar.
Writing and publishing a professional e-book is split into different phases such as: writing, editing, design, and publishing it to Amazon.
The exercises below will walk you through the steps to get more mileage out of your existing content.
Are you ready to write and publish your book?
Maybe you already know what you want to write about, or at least have an idea of what you’d like to write, or maybe you have no idea at all.
1. Get your notebook and pen out. Or open a word processor of your choice.
2. Set the timer for 5 minutes and get all of your ideas out. Write down notes for what kind of a book your ideas are for. Example: Are they self-help, how-to, or something informative?
3. Pick the top four ideas that make you most excited to write the book and keep in mind which would be most relevant to your audience.
4. If you want to know what your audience wants, do a Twitter poll. List your book topics as the options. You’ll be able to find out what your audience wants to read. Set the poll for how long you want it to run.
Then press Tweet and pin your tweet to the top of your Twitter account.
This next exercise will help you figure out what the angle is. Keep your pen and paper on hand. You’ll want to jot down your ideas. You can also use this exercise when it comes to determining blog post angles as well.
Figure out and write down your WIIFM statement, which means “What’s in it for me?” This should be a brief paragraph explaining the benefit a reader will receive from reading your book.
You have to constantly think about what your audience wants. People want information and help with their problems. So if you have the answers they need, then you are in luck.
What are going to be the three main benefits for your audience when reading this book?
Once you have your answer you’ll have the framework to begin. It’ll help narrow your focus so your book isn’t full of a bunch of awesome ideas, but no focus.
For example, our last ebook’s topic was social media strategy.
The angle was:
Then just make sure that you mix what your audience wants to read about (Topic) with the unique perspective you’ll bring to that topic (Angle).
Write up a list of the things you think your audience would like to learn about the said topic and angle from above.
Say my topic was: “how to blog consistently.”
And my angle was: “You’ll learn how to organize your ideas, write brilliant blog posts that capture your audience’s attention, and save you plenty of time.”
With that topic and angle in mind, I thought up a list something like this for what my audience wants to read. Here’s what I came up with (in chronological order):
I could go on, but you get the point. This is the same process that we have for our blog outlines here at CoSchedule.
Break out each sub-point underneath your topic into chapters. If you think of each chapter in your book as a blog post, then that works perfectly.
Take a look at your list. How many of the topics have you already written blog posts about? More on that in the next exercise.
First off, do a quick content audit of your blog to see what you’ve already written around those topics within the angle and topic for the book.
What if you’ve never done a content audit?
No worries. Here’s a simplified process to follow:
Go to your blog and look at the categorized pages. Here I am looking at the “Content” category posts on our website:
To find your categories in WordPress, go to the black sidebar on the left side. Click Posts in the black sidebar on the left and then click Categories.
Which will open the Categories page. Your categories will be listed and to the far right you’ll see how many blog posts are categorized under that category:
If you click on the count under one of the categories like this:
Then you’ll be brought to a page like this with all of the blog posts under that category, which means some are published posts and others are drafts.
Go through all of the blog posts and add any to your list that would fit well with the book’s angle and topic. Add a star next to it on the list so you remember you already wrote it.
Are you going to have sections and chapters in your book? Or, just one or the other?
You could have sections to divide the book up into different chapters. Make sure they fall under your topic and angle.
Write up a list of the different sections you’d include in your book:
Then under each of those sections you could set up your chapters something like:
This isn’t a complete outline of sections up above but you get the idea. Try to do all of this in chronological order.
Pro Tip: The great thing about writing all of this is that you’ll have a lot of content. Why not use some of the new content you’ve written as blog posts? Kill two birds with one stone.
Start with your e-book launch date.
You are going to need to know the best days to publish an e-book on the Kindle Amazon store in order to launch your e-book successfully.
The best day to publish to the Kindle store is Tuesday.
It’s good practice, to publish your book it two to five days before you launch it. Then you can do any last-minute changes.
When writing and publishing a book it’s a great thing to have a launch team on your side. They help you launch a successful book. Here is an example of what Jeff Goins did with his launch team.
One way to keep your launch team information all together is to send out a Google Form with your “interview questions”.
Open Google Forms and start a new form.
The great thing about writing up a launch team application is that you can write any questions you’d like. This all has to do with what is important to you when it comes to having a launch team.
Once you are done with your form go to the upper right side and click on Send.
From there, you’ll be able to send it to anyone. Pop it in an email update to your subscribers. You can even share your Google Form on social media.
Pro Tip: Think of a way you can thank your readers for reading your book and also for leaving a review.
You can have your launch team:
When you have your launch date set, work back from there in one-week increments.
Here are some questions you’ll want to figure out:
If you have to publish four posts a month, how many do you have to finish writing before the ship date?
You know what you want to write about and you’ve also weeded through all your blog content for blog posts that relate to the angle and topic of your book.
Now you just have to fill in the gaps and write the chapters that aren’t written yet. Remember, once you finish each of the chapters you can also use those for blog posts.
Here are a couple of ways to brainstorm your ideas before you sit down to write:
This is a pretty simple brainstorming method, but it really works. It’s a great way to get your ideas out visually in front of you.
Here are some great mind mapping tools:
Get all of your ideas and thoughts out in front of you.
After you get all your ideas out and in front of you, you can make it into an outline.
How To Do A 1-Sheet Brain Dump:
Writing your book is the funnest part of all of this, especially when you start to see some progress. It’s super exciting when you have a stack of pages that you wrote.
I recommend you start writing your book in Word format, since that is something we learned would have saved us a lot of time.
Use styles to format your e-book in Word. Here is a great video to walk you through styling format:
Pro Tips From Our Content Marketing Lead:
First off, when editing your book it’s going to be important to watch out for nonprinting characters. To look for those, click on the paragraph symbol: ¶.
Then you’ll be able to see the nonprinting characters.
Use Page Breaks
You’ll also want to avoid using hard returns because they’ll show up as white space when you upload your book to Amazon. Use page breaks instead. In order to find these, click on Insert and then Break. Click Page Breaks.
You’ll see this Page Break symbol.
Make A Clickable Table Of Contents
This video will walk you through the steps to create a clickable table of contents:
For my personal book writing, I use an awesome paid program called Scrivener. I love it because it makes it easy to write a long form book. You can set up each of the chapters in their own files within the main book file.
If you’ve never heard of Scrivener, be sure to check it out. It allows you to organize and write your content all in one place.
This really helps me get my ideas out and in front of me. Sometimes you need a break away from the computer screen when writing.
Book Copyright Page: This is a page that is normally used for writing down all the important information that helped your content get published. Your name, the publisher’s name, the editor’s name, designer’s name, the website name, your copyright, and the year of publish. Here is a great guide on how to build a copyright page.
Dedication: This is a great place to dedicate the book to someone. It usually shows up in the first few pages.
Foreword: Once you’ve written your book reach out to someone you’d like to write a foreword for your book. It helps if you’ve gotten to know them. Like for us, we reached out to Jay Baer with our rough draft to see if he’d be interested in writing a foreword.
When you are writing your book work on building connections with people who you might want to write the foreword.
Intro: The intro is what hooks your readers. You should incorporate some of that into your book description on Amazon.
Conclusion: Your conclusion is what rounds it all up and ties everything together. You show your readers what they learned throughout the entire book or at least a glimpse of the most important things you want them to remember.
Acknowledgments/Thank You Page: This is a great place to share thank you’s with the people who helped your book become possible. Think editors, designers, and other writers.
At The End Of Each Chapter: Make sure you write a couple of sentences that will lead your readers into the next chapter. Your goal is to make your readers keep reading.
There are plenty of things that go into creating a professional looking book.
You have to know that when you upload your book to Amazon that you are playing against millions of authors and writers. You are going to want to make sure that your book can compete against them professionally.
First off, take a look at least 5-10 other books that your book is similar to.
What things did they do with their book?
Look at and compare these things:
Make sure your title and subtitle font is big enough to read. The font will look a lot smaller when you are seeing the thumbnail images in the Kindle store. A bigger font will make it easier for your readers to see what your book is about. If they have to wonder and guess about what the book is about, they probably won’t click on it.
You can see from this example which books stand out more than others.
To find books that are comparable to your book go to the Amazon homepage:
Then you’ll see this page. You can check out the Kindle Best Sellers to see what other people have done.
When you are in there you will be able to see the best sellers in the free Kindle ebooks as well.
Make it easy for your readers and don’t give them a reason to not click on your book.
Do you know why self-publishing has gotten such a bad rap? Because people do shoddy work — both in writing and design.—Jeff Goins
Make sure your book is comparable to the professionally edited and designed books put out by traditional publishers.
If your team has an editor, have your editor look over your book and make changes. It’s important to catch typos, grammar flops, and punctuation mishaps as well as areas that don’t really make sense.
Having your editor or hiring an editor to edit through your book will save you from embarrassment later.
Want to have any images, graphics, or artwork throughout your book? But don’t have the time or skills to create your own?
You can find a designer on the same sites where you can find an editor. You may also want to try Dribbble.
If you’d like to design your own graphics here are some helpful blog posts you should read. Most of them have to do with designing graphics for blog posts, but they can also be used for designing graphics for your book:
If you don’t even want to have to struggle with formatting your book, you can hire someone to format the entire thing for you at one of the outsourcing sites that I listed above.
Getting into Amazon can be a bit tricky if you don’t know your way around in KDP. But never fear, for I am here, and I am going to walk you through how to publish your book on Amazon.
First off, you are going to want to have a KDP Amazon account.
Once you sign in, you are going to want to put in all of your bank details so your money will go into your account.
Once you click there you’ll be brought to a page like this where you can enter your address, tax information, and also your bank details.
After you are done filling all of that out, scroll to the bottom and press the yellow save button.
To upload a book to Amazon click on the Bookshelf and then click on Create new title.
You will be brought to this page:
Remember if you click to enroll your book in KDP Select that your book must not be available anywhere else online for 90 days. That even means on your own blog or website. Amazon wants to have exclusivity with you.
After those 90 days are up, you can put it elsewhere online.
Scroll down and you will find:
Type in your book name and your subtitle. If you have a publisher name, put it in as well. If you don’t, some people just put their blog name or a made up publisher name that they use for all of their books.
Your book description is your Amazon book description. It will be what encourages or discourages people from buying your book.
First off, take a look at 5 other writers who have published books that you look up to.
Here are some book description writing tips:
1. Start your book description with an intro. Ask your readers a few questions. The questions should show what problem your book is going to solve.
2. Show your unique solution to your readers problems.
3. Speak to the reader. Call them out by their job title or something similar.
4. Show your credibility. Why are you an expert and why should your audience learn this from you?
5. What will they find in your book? Share what they’ll learn from reading your book.
6. A quote from an influencer.
7. A closing question.
An ISBN number is a 13-digit number that identifies the book published internationally. If you have an ISBN number you can fill it into your book information in KDP. For an e-book, an ISBN isn’t really needed, but If you don’t have one and want one, you can find out how to purchase one here.
Okay, let’s move onward. When you scroll down you’ll see this:
When you are done with that scroll to the bottom and press Save and Continue. This will bring you to the Rights And Pricing page:
If you want the book to be available everywhere click Worldwide rights.
You can set your royalties to either 35% or 70%. KDP has a whole list of what the differences are between the two.
If you’d like to spread the word about your book by allowing lending it will allow your readers share the book with a friend for a certain amount of time.
When you’ve made it to the bottom you’ll see this:
Click the check box at the bottom of this page and then click Save and Publish. If you have any problems in KDP, Amazon is really helpful and will call you to help solve your problems.
There are quite a few things that we messed up on while writing, creating, and launching our e-book. Learn from the mistakes we’ve made and avoid them at all costs. It’ll save you a ton of time.
We learned a bunch, but overall the book was a success.
You have all the steps it takes to write and publish an e-book on Amazon’s Kindle store. If you’d like to make the entire process to easier, then consider signing up for CoSchedule’s 14-day free trial.
You’ll be able to schedule your e-book launch calendar along with the goals you want to meet before your book publishes.
Here is an example of how you could schedule out your book launch on CoSchedule:
You now have everything that you’ll need to plan, write, edit, design, and launch your e-book in the Amazon store.
Are you ready to become a published author?
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.