How to Create the Most Effective Multi-Image Posts on Facebook and Twitter
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We're so excited about launching multi-image post support that we're giving away this enormous bundle of free stock photos! Download 'em all now and use them in your own marketing, totally free of charge.How to Create the Most Effective Multi-Image Posts on Facebook and Twitter
Click To TweetWhat Are Multi-Image Social Media Posts?
It might seem like an obvious question, but first, let's explain what multi-image posts are (and are not).
Posted by Ford Motor Company on Thursday, April 27, 2017
Why Should Marketers Create Multi-Image Posts?
You may have just read that and thought, “Yeah, but what's the real benefit to adding more images to my posts?” There are three main benefits that can come from utilizing multi-image social media posts:- Increased engagement. Multi-image posts add more visual appeal. That means your posts will have a better chance of standing out in a cluttered newsfeed. Thus, they create more opportunities to drive engagement.
- Tell more complete visual stories. If a picture is worth a thousand words, then what's the value of adding even more pictures? By including several related photos (or even sequential images showing steps in a process), you can add more context to your content.
- Showcase more details about your products. Now you can show off multiple angles, features, and more in greater detail, enticing your customers to buy (or at least start doing more research).
Organic reach declining? Try using multi-image posts to pick it up back up.
Click To TweetHow Do I Create Multi-Image Posts On Facebook?
Now comes the fun part, creating your multi-image posts on Facebook. We’ll break this down and show you how to create them in CoSchedule and on the network.How To Create Multi-Image Posts On Facebook Via Desktop
To create multi-image posts on your desktop, first open your company Facebook page: Click on Share a photo or video:



How To Create Multi-Image Posts On Facebook Via Mobile
To schedule your multi-image posts on mobile, open your Facebook app and go to your company page: Click on Publish and then Photo/Video:


How To Schedule Multi-Image Facebook Posts Via Desktop With CoSchedule
Now let’s say that your team decides to use CoSchedule to create and send your multi-image Facebook messages. To set up those messages on your desktop, go to your CoSchedule calendar:






How To Schedule Multi-Image Facebook Posts Via The CoSchedule Mobile App
Download the CoSchedule app via the App Store (iOS) or Play Store (Android) and log into your calendar:









Facebook Multi-Image Best Practices
When creating multi-image posts on Facebook, consider image size and consistency. Different size images create different effects for your post. Similar-sized images will create more of a square image gallery. Here is what different combinations of image sizes look like. Two photos: Three photos: Four photos: Five photos (notice this creates a +2 square): Three photos (with one image of unequal size to the other two): Four photos (with one of unequal size) Overall, ensure that your images are related and be mindful of how they'll look once published.How Do I Create Multi-Image Posts On Twitter?
The other network we'll be discussing is Twitter. It's a little more limited than Facebook in terms of handling multiple images, but it's still pretty easy to get them published.How To Schedule Multi-Image Posts On Twitter Via Desktop
First, head to your Twitter page and click tweet in the upper right-hand corner like you usually do:


Look at my new puppy pic.twitter.com/Ymrjaygnyv
— Breonna Bergstrom (@brebergstrom) August 29, 2017
How To Schedule Multi-Image Twitter Posts Via Mobile
Open your Twitter app and select the profile you want to tweet from:




How To Schedule Multi-Image Twitter Posts On Your Desktop Via CoSchedule
Open your CoSchedule calendar:





How To Schedule Multi-Image Twitter Posts With The CoSchedule Mobile App
Open your CoSchedule App:






Twitter Multi-Image Best Practices
Multi-image posts work similarly on Twitter, as they do on Facebook. For example, the way they display depends on the size and combination of images you include. Here are what different combinations of images look like on Twitter. Two Images: Three Images: Four Images: Unlike Facebook, you cannot add more than four images to a Twitter post. Your team should also think about what order they want photos to be in when they are uploaded to Twitter. If you want one image to stand out in a set of three it would be best to place that image first and the others second, third, and fourth respectively.Now You Can Schedule All Your Multi-Image Posts In One Place
Instead of having to keep track of every photo, schedule every post and then panic if the wrong image was paired with the wrong post, make it easy and use CoSchedule. First, open your CoSchedule calendar and select the brand you want to work with:





Become A Social Media Strategy Pro
The benefits to multi-image posts are clear. Standing out means you get more eyeballs on your content, which turn into leads which turn into sales. But let's be real, just posting one extra image on your Facebook page isn’t going to create the best possible results. When used in conjunction with other tactics, it can be. Learn tactics to complement and boost your multi-image posts with Actionable Marketing Institute’s course on Social Media Strategy. Get certified to build a proven social media strategy that will help you be as effective and efficient as possible on social media.Did you know you can schedule multi-image Facebook and Twitter posts with CoSchedule?
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