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Do you know why top bloggers like Neil Patel, Ramit Sethi, or Tim Ferriss are so successful?
It’s because they create remarkable content. Every single time. Focusing on creating high quality content will:
In this article, I will walk you through a step-by-step system to write remarkable content, from beginning to end, even if your time is limited.
It has become common advice nowadays that you should publish at least once a week. Less than that, people will forget you, and so will Google. More than that, people will love you more, meaning they’ll buy more from you.
It is not true. First, publishing more can actually be counter-productive, as this study from CoSchedule showed. Second, your publication frequency won’t matter if you publish crap.
You watch Neil Patel and notice he publishes about three times a week. But every time it’s a compelling article filled with a ton of research and data. Each article he publishes is incredibly valuable, so it’s no surprise he gets hundreds of comments.
So, if you have a lot of time, definitely go for publishing more. But if your time is limited, focus on quality rather than quantity.
Are you committed to publishing only high-quality articles?
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Before jumping into the details of creating remarkable content, you need to make sure that you make the best of your limited time. This section is about setting yourself up for success for the system you will learn in the rest of the article. Think of it as the foundations: If you get this right, nothing can stop you.
Let’s face it: writing is hard. That’s something we tend to postpone time and time again just because we’d rather do easier stuff for our business. But at the end of the day, you need to write.
And if you want to create good content on a consistent basis, you need to be serious about it and write every day.
The best way to write every day is to pick a consistent time in your day.
Think of it as non-negotiable, as if it were an appointment to the doctor.
For example, every day between 6:30 and 7:30, I write. That’s my consistent time. I make sure I never miss it by waking up early and by never allowing anyone to disturb me.
To write every day, you need to build a writing habit.
Habits appear when you repeat the same behavior in the same context. That’s why I recommend you always write at the same place to build your writing habit.
This will make you a lot more efficient and also increase your chances to actually do it and don’t get distracted by external factors.
To help you stick to the habit, try to take a few steps before starting to make it more enjoyable. It could be:
Make sure you enjoy doing it and that you can do it every day.
This will act as the trigger of your writing habit. Doing it time and time again will help get in the mood for writing. After a while, it makes your brain switch in writing mode a lot faster.
I don’t know many habits that are harder to stick to than writing daily.
While the previous points will help you do it more consistently, you need to build a solid system around them to make sure they won’t fail you. What does it mean?
First, it means writing it down. For example, since I’m working during the day for my day job, I schedule my writing time in the morning, with the other tasks of my business:
This is non-negotiable time that I will NEVER give to anyone.
Second, I track my writing by writing every day how many words I wrote and about what. I do this in a Google Spreadsheet and then automatically create a simple chart to show how much I’m writing week after week.
This helps to quickly see when you’re falling off your habit. For example, you can notice two weeks near the end of the graph where I was busy doing other stuff. Fortunately, I caught myself up and fixed it.
I find this is a good way to stay motivated and create even more content.
You could try to do by yourself, but there is nothing better than someone else to kick your a** when you’re slacking off.
With my accountability partner, we both fill up a spreadsheet with all our weekly tasks (including writing):
For each day, we write whether the task is “TODO”, already “Done”, or has been “Failed”. It’s a great way to not only focus on the right tasks, but also to have someone else look at what you’re doing and give you honest feedback on how you could do better.
You know that creating a blog post is not just about writing.
It’s also researching, editing, polishing, making pictures, brainstorming headlines, etc.
But then, you may stop writing for a few days for those non-writing tasks. It breaks your habit and makes it harder to start another article then. There are two solutions for this problem.
The first is to use a schedule that allows you to work on multiple articles simultaneously. When you edit your first article, start the second one at the same time. That’s exactly what they do at Buffer:
The second solution is to write other things than blog posts: newsletters, sales pages, email funnels, video scripts, etc.
This is a good way to not be overwhelmed by too many articles at the same time, and it breaks the routine of only writing blog posts.
Let’s say you’ve been writing every day for a while and never missed a day.
What if, for tomorrow’s writing session… You have nothing to write. No more blog post ideas. Not good ones, at least. Meeting such an issue could mess a lot with your writing habit and call it an end.
You can anticipate this problem by generating enough ideas to never run out. There are two approaches.
The first one is to generate one idea per day. One idea. It’s easy, right? It takes 5 minutes, you do it every day, as a habit, for example right before you start writing. By doing so, you will generate more ideas than you can write about.
James Altucher, the master of finding ideas, wrote that “Quality is a byproduct of Quantity”. From your list of ideas, you can extract only the best ones, and get rid of the rest.
The second approach is to take one day per week (or per month, depending on how many ideas you find) to generate a huge list of ideas.
Same principle. It depends if you’re better at batching your task all at once, or making small progress every day.
These were the foundations for your writing habits. You have all your systems in place to make sure you never fail and make the best out of your limited time.
What follows is how to create top-notch content … the easy way!
Writing top-notch content can take dozens of hours if you don’t systematize your approach. The most common mistake beginners do is to write, iterate, iterate again, and keep iterating again until satisfied. This leads to perfectionism and makes you waste hours.
Instead, in this article, I will give you a step-by-step system that will:
The big picture of the system looks like this:
Make a picture out of this?
Notice how different it is than what most people are doing. Most bloggers decide for a topic, write the article, fix the grammar mistakes, and publish.
With my system, you will take the time to front-load the work. This will not only make you gain a lot of time but also and also make sure you create really great content.
I won’t make you wait longer, so let’s jump right in with step #1:
It might start with an idea of yours, a question from your readers, or an article you’ve read on another blog.
You don’t know yet if this will be a really good article or not. It’s just a topic that popped in your mind, and you wonder whether it’ll be good or not.
Here are some examples of topics I have in mind:
Notice they look like headlines, though I haven’t taken the time to optimize them. We’ll take care of that only when the article is done.
By the way, I strongly recommend you keep a list of all your topic ideas somewhere in your computer. Ideas come and go, so you better write them down if you want to remember them and make sure you don’t run out of it.
Call a friend and explain to them what you want to write about. Explain it to them in plain English, with simple words. It should take about 5 to 10 minutes.
At the end of the discussion, they should have learned something valuable and know what to do to apply it in his business or life.
What will this discussion do for you?
First, you will quickly notice whether your idea is good or not. When the idea is still abstract, it’s hard to imagine what the article will look like exactly.
But when you start putting words on the idea, you bring it to life. You may realize after two minutes of babbling that the content sounds bland, or that it looks like rehashed content.
In this case, it’s better to move on and focus on a different idea.
Second, it will give you a rough outline of the article.
Record the discussion with friend, so that you can listen to yourself and take notes of what you said. These notes will be of a great help when it comes the time to write your outline.
Finally, you will get a quick feedback from your friend. Ask him to be brutally honest with you and tell you what he thinks of this idea.
If you don’t have any friends, you can just create an imaginary friend and still record yourself. Try to imagine questions they might have and reply to them.
This step is the most important one of the system.
If you take the time to write a long and detailed outline, you will gain a ton of time down the line.
Not only will you gain time, but you’ll also make your life a lot easier. A good detailed outline allows you to:
I’m not talking about a short outline with five bullet points and you move on. For example, the outline I wrote for this article is 1,500-word long and it took me about an hour to write it. More if you count previous failed attempts.
I was really unhappy with my first outlines, I knew it would end up with a crappy article, so I restarted, until I was satisfied with it.
I would rather waste one hour rewriting a good outline than crafting a poor article, or waste five hours on a bad first draft.
Once you get your outline right, all the rest is easier. Writing the first draft, which most writers dread to do, becomes automatic. I just open my outline, look at where I am, read a few lines, expand them for the draft, and that’s it.
There are three steps to writing the perfect outline:
The first step is basically what everyone else do when they draw an outline. They write bullet points that look like headlines, and that’s it. It’s important to get it right because the structure is what your reader will try to identify right when they discover your article by skimming through it.
Most of the time, this step won’t be a problem, but don’t rush it.
Now we do the extra work that will make you gain a ton of time down the line.
For each section, describe in a few paragraphs what it is about.
You’re basically putting on paper all the information that your article will contain. Someone reading your outline at this point should need precisely what you will talk about, and even what you will teach to your readers.
But information alone is useless if you can’t get people to take action. That’s why you also need to …
Each piece of information you give in your article needs to be illustrated by at least an example, a story, a picture, or at least an explanation in plain English.
This will help you reader:
Think of yourself as an interior designer. You could spend hours describing a bedroom to your client without them really getting it. Or you could show him a picture and make a sale right away.
As Michael Ellsberg put it, “Your competitive advantage is not information, it’s transformation.” And transformation happens with stories. I like to think of this of my articles as 20% information, 80% transformation.
For each information you give, write down as many examples, stories and pictures ideas as possible. They might not all end up in your article, but for now, more is better.
Once you have done these three steps, you have a structured and highly detailed outline of your article. In fact, you might feel the post is almost already done. All you need is to fill in the holes, but really, all the creative part is done. That’s why you won’t have any issue with writer’s block.
It’s now time to expand your outline and make it even better with some extra research.
You may be surprised to see research appearing in step #4, after we draw the outline and already placed all the elements of our article.
Here is the thing: Research is not supposed to help you know what to write in your article. It is only supposed to help you enrich what you have already written.
When you draw your outline before doing any research, you make sure that what you write is from your unique perspective and that you bring something new to the internet.
If you do the research before and start reading dozens of other related articles, chances are that your final article will be a mix of everything you just read. Say goodbye your personal experience and unique perspective, because it just got spoiled by everyone else’s wisdom.
So, how to do your research without wasting hours browsing endlessly?
To make research efficient, you need to have a specific question to answer.
Before even starting the research, I will go through each section of my outline and ask naive questions out of curiosity. I put myself in the mind of my reader and try to imagine everything he could ask himself:
Of course, those questions are highly context-dependent. You need to have an open mind, like a curious child who wants to know everything.
This is the first part of the research. A second part involves backing up your claims. Every time you claim something, you need data, research, or at least a reference that supports what you’re saying.
Make a list of all your claims, and come back to Google to find research that supports them. At least, try to find another blog post from a recognized expert that says the same. This will also help you later to promote your post.
By doing targeted research on a specific question or claim, you make sure not to browse the internet for ever.
This is normally the hardest step of the process for any common content marketer. But if you’re here, you’re not that common, especially if you start using this system.
Because you wrote such a detailed and complete outline, writing your first draft will be one of the easiest step.
You already have the structure and all the information written. The only thing that’s left is expanding on the list of stories and examples you already provided.
Explaining a single example or telling a story is easy. You do it all the time all day long with your friends. Replicate the process and you’ll be done in no time.
The only difficulty you might face is not succeeding in finding the right words to explain your point. It happens.
But don’t worry about this too much. When you write your first draft, don’t try to be perfect right away. Simply write, expand, explain as much as possible, ramble, and just put your own words on things. The end result is not supposed to be your final version.
We will edit the article in the next section. There are two essential rules for writing your first draft if you want to make it quick and easy:
When writing your first draft, focus exclusively on getting the writing done, no matter what. Don’t care about quality and don’t edit at the same time.
If you apply this advice, not only will writing be a lot easier, but also a lot faster. Keep writing, don’t worry about grammar mistakes or rambling, just keep writing, until done.
With this technique, you can easily write 1,000 words in 30 minutes. Once you get used to it, you can write even faster.
After finishing your first draft, your article will not be beautiful to see. Anne Lamott, author of Bird by Bird, calls it the shitty first draft. That’s exactly what it is.
You let your creativity shine and created everything you needed for the article. Maybe even a little bit too much.
Here are the steps for editing:
This step as rather self-explanatory. I noticed that when I don’t do it, I start to get bored in the middle of the task and skip entire paragraphs to finish as fast as possible.
So, now, I open a new document and make sure I go through everything. This is a bit longer, of course, but it’s worth taking the time, as the step is what will make your article flawless.
The goal of the editing part is to remove any unessential part and to rewrite better what’s essential. You probably know that longer articles perform better in general, but it doesn’t mean you should look for writing the longest possible articles.
In fact, it’s quite the opposite. Your final article should be shorter than your first draft, not longer.
Try to cut your article as much as possible, to make it dense, comprehensive, without any rambling or unessential explanation. Make your point, illustrate it, and move on quickly.
For each paragraph I ask myself the following questions:
If it happens the paragraph is an essential one, then I try to improve it:
Once I have answered them, I can rewrite the paragraph.
Notice that it looks like a long process, especially if you have hundreds of paragraphs. If you’re not used to it, it will take you some time at the beginning, but you will quickly learn to automatically ask these questions and decide in seconds if you need to remove the paragraph or improve it.
In the previous step, you made the major work of editing. You rewrote everything and now the article is a lot better.
The goal of this step is to make edits you couldn’t easily notice before to improve the readability of your article:
This step should be a lot quicker, mostly because the tool tells you exactly where to look at and what to do.
Finally, the last step may surprise you: Print the article and read it out loud.
There are two reasons for this.
The first is that when you read an article on paper, you have a different view on it that when reading on a screen. Especially, you can spot the grammar mistakes a lot more easily.
The second is that by reading out loud, you will immediately spot the awkward or too complex phrasing. On the internet, we want to keep the writing simple and quick to read. Basically, you almost want to write as you’re speaking.
So if it sounds weird when you say it out loud, it might just sound as weird for your readers.
That’s it for the editing! I must admit I don’t do all four steps for every article. They’re a little bit long, so it’ll depend on how much time you want to invest in your article.
The last step is for the last details.
Improve your headline. When we started the article, we picked a headline and didn’t really work on it. I don’t recommend doing it before writing the article, as the content might change as you make progress on it.
Now is the time to perfect it. I won’t go into details on how to write a good headline, but aim for a score of 70% or higher with the CoSchedule Headline Analyzer.
Pick a feature image. You will need one to show up when people share your article on social media. It’s usually a good idea to put the title of your post on it to catch people’s attention.
Build a content upgrade. A content upgrade is a lead magnet you offer as an incentive for people to subscribe to your email list. It is something built especially for the article and is a logical add-on to the article that people who liked the article will want to have.
Craft your CTA. You will also need to craft a compelling CTA to sell your content upgrade. It’s worth taking the time to write a really good one, as it can be the difference between a successful and a failed article.
Hit publish. And you’re done!
We’ve now gone through the entire system to publish a top-notch article. The good thing about this system is that the simple fact of following it virtually guarantee that your article will stand out from the rest, as almost nobody else uses such a complete framework.
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