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Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day.
Your organization needs to be efficient in their use of time and marketing efforts.
You need a way to maximize your brand awareness that doesn’t require an enormous amount of resources.
That’s where social media comes in – whether you’re already using Facebook or are curious about how Instagram can help your nonprofit grow, you’ve come to the right place.
You’ll learn how to set up social media strategies for nonprofits, as well as some social media best practices for nonprofits.
Finally, you’ll learn how to use social media to boost awareness of your organization’s mission.
Do you have a lot of content to share, but not much budget to spare? Then download this easy-to-use social media calendar template to plan and organize all your posts in advance, so you won’t be left wondering what to share, and when:
Before diving into the strategies and best practices for nonprofits, it’s important to understand why social media is important to nonprofits.
Consider these social media statistics:
Depending on the goals of your nonprofit (which you’ll learn more about later), you can see the benefits of using social media for nonprofits.
Before you start optimizing social media strategies for nonprofits, it’s prudent that you have a plan in place to make the best use of your social media marketing efforts.
Hopefully, you’ve already spent some time on this and know the general goals for your nonprofit. However, you need to have these nailed down to make the most of your social media strategy.
Here are some questions to ask as you craft your goals:
Knowing who you serve, what they care about, and what actions you want them to take is a critical part of social media success.
Think about how your audience demographics stack up:
Demographics are helpful in figuring out which social media platforms you want to focus on – they aren’t one-size-fits-all, unfortunately.
Using social media tools is one of the best ways to make your social media strategy more efficient. Most tools can be set up easily and once they’re set up, they save you an enormous amount of time.
Some popular tools that can boost your social media strategy are:
Once you’ve figured out who your target audience is, you can start focusing on which social media channels will work best for your nonprofit.
Here are the most popular social media channels for nonprofit marketing:
Age is one of the primary factors in which social media platforms your nonprofit should choose. Keep this infographic in mind when selecting the best social media channels for your nonprofit:
5. Set Your Social Media Goals
You already have goals in place for your organization, but what about the goals you set for your social media strategy?
Consider these potential marketing goals:
When you start a new social media campaign, consider the impact you want the campaign to have and who you are trying to reach. This will be crucial to measuring your results down the road.
Social Media Best Practices for Nonprofits
If you haven’t already considered this, the first thing you want to do before you start putting together social media campaigns is to create your brand’s voice and tone.
Do you want to sound professional and composed? Would you rather sound warm and open?
Your voice and tone set the stage for how you’ll create your content strategy.
You’ll also want to consider the types of content you want to share across different social media platforms:
Rather than haphazardly posting to your social media channels as time permits, you need to set up a posting schedule for the best campaign results.
Think about each platform individually – social media best practices vary across platforms.
Posting too infrequently means you’ll miss opportunities for exposure.
Some social media best practices for nonprofits figuring out their posting schedule are:
Once you’ve spent some time figuring out your posting schedule, you’ll have the best results if you plan and organize your posts on a calendar.
A web-based calendar is the best, but feel free to make notes on a desk calendar if it helps.
Planning everything on a calendar helps ensure that you don’t miss any opportunities.
There are a couple of ways to manage your social media calendar:
The last of the, if not the most important, social media best practices for nonprofits is to measure your social media campaign results.
If you don’t measure your results, you won’t know if your campaigns are performing.
A non-performing campaign is a waste of your time and money, so don’t skip this step.
Here are some important things to measure about your social media campaigns:
These questions can help you figure out exactly how to target your next social media campaign. While it takes a little bit of time to do this, it’s absolutely worth the effort.
While it can seem a little overwhelming at first, social media for nonprofits is an excellent tool for promoting your brand and bringing awareness to your organization’s mission and goals.
This is what you need to know about using social media for nonprofits to boost brand awareness:
With a little bit of research into your audience and some time spent on developing a social media schedule, you can craft a social media campaign that will help you reach your goals.
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