101 Social Media Statistics You Need To Know To Build Your 2018 Strategy
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Sometimes, it feels like too much to keep up with.
But, if you’re going to succeed, you need to know the latest trends and industry stats.
You want to know that what you’re doing isn’t already outdated.
And you don’t want to miss opportunities, either.
You’re busy though. Who has time to keep tabs on all that stuff?
If that’s how you’re feeling, it’s a good thing you’re here.
To make things easy, we’ve pulled together 101 important social media marketing statistics, all in one place.
This post is packed with the most up to date information to help you start 2018 off on the right foot.
From social media video, demographic data, and usage stats, we’ve covered it all.
Now let’s get reading!
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It’s got an extra 70 stats you can easily skim and keep on hand for reference.
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8 Social Media Facts That Show Why It’s Important For Your Business
Social media marketing needs to be part of your marketing strategy.
The number of social media users is on the rise and isn’t going to die down anytime soon.
Those users include your potential customers.
And if you want to reach them, then you have to play the game.
Here are eight more reasons why in case you’re on the fence.
88% of Businesses Are Using Social Media
It’s a safe bet to say that almost all businesses are active on social media. If you aren’t, it’s more likely than not that your competitor is. Don’t let them steal your customers!
2/3rds of All Americans Are Using Social Media
Over 90% of young Americans are active on different social networks. Using social media can help get your business in front of them at the right time.
67% of All Americans Report Getting Their News From Social Media
That means that 217 million people are turning to social platforms to keep up with current events. Why not let your business’s messages be a part of that daily traffic too?
81% of the US Population Has At Least One Social Media Profile
The chance of getting your organization's messaging across to consumers at the right time is easier than ever. Why? Because of the increased number of social media users. In fact, that number has grown 5% over the past year.
96% of People Who Talk About Your Brand Online Don’t Follow It
This means that the discussion that is happening around your brand isn’t always coming from your followers. It’s important to keep that statistic in mind when you’re reporting on share of voice metrics.
52% of Social Media Marketers Say That Showing ROI Is One of Their Top Challenges
Showing the return on investment for any social media strategist can cause a panicked reaction. How can you prove to your boss what’s working? CoSchedule and Google Analytics may be able to help you there.
91% of Social Media Users Are Accessing Social Channels Via Mobile Devices
The use of mobile devices on the rise. Social media strategists need to make sure that everything they create still conveys the intended message in a portable format.
Customers Spend 20-40% More On Companies Who Engage With Them On Social Media
If that statistic isn’t enough to get you interacting with your fans online, we don’t know what will.
Whether it’s addressing a complaint or saying thanks for a helpful review, genuine interactions will go a long way for your audience.
5 Social Media Video Statistics
Video marketing is a new frontier for social media marketers. With the addition of live video and disappearing daily stories, marketers are having to think outside the box when it comes to finding new ways to reach their audience.
Check out these five statistics on the growth of video marketing.
43% of People Want To See More Video Content From Marketers
Your audience is begging for this content. Don’t leave them hanging.
100 Million Hours of Video Content is Watched On Facebook Daily
That’s equal to about 4.2 days worth of watchable content being consumed in just one day!
86% of Business Related Video Views Take Place On Desktop Computers
With that many people consuming your organization's content via desktop both your social media strategists and your video team need to make sure that videos are optimized for desktop viewing.
56% of All Videos Published Last Year Are Less Than Two Minutes Long
We have a shorter attention span than a standard goldfish. That means that a 20-minute video isn’t going to go over well on social media. Remember to keep it concise.
[Tweet "56% of all videos published in 2015 were less than two minutes long."
The Average Video Retains 37% of Viewers To The End
If only 37% of your audience makes it to the end of your video, put the most need-to-know information first!
8 Social Media Usage Statistics
Tracking who is using what social media channel can help your organization predict where your audience is coming from and when they are going to be active.
Read these eight statistics and learn how you can target your potential consumers on the right channel at the right time.
70% of Social Media Time Is Spent On Mobile Devices
Because mobile devices are nearly always in use marketers, need to check that their social content is viewable/ still looks good in a different format.
200 Million People Use Instagram Stories a Month
Instagram Stories has grown immensely over the past few years since its inception. That type of exposure is not something your brand wants to miss out on.
2.5 Billion People Use Messaging Apps
The Average LinkedIn User Spends 17 Minutes On The Site Per Month
That means the content you publish has a tiny window of time to make an impact. Choose what you post wisely.
There Are 178 Million Active Snapchat Users Daily
If your business is looking to target millennials or generation Z’ers, Snapchat is where it’s at.
Social Media Users Spend An Average of 135 Minutes Per Day Online
That’s over two hours worth of content that your audience is consuming every single day. What can you do to help your messages stand out in a sea of content?
80% of People Use Pinterest On Mobile
Work with your graphic designers to ensure that everything you post to Pinterest is still viewable on a mobile device.
2.07 Billion People Are Actively Using Facebook
With that many active users, there’s little doubt that at least part of your target audience will be on Facebook in some capacity. Don’t miss your chance to reach them.
5 Social Media Advertising Statistics
Advertising is without a doubt the most efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be a bit tricky.
Here are five statistics to help you create your social media advertising strategy.
93% of Social Media Advertisers Use Facebook Advertising
For your content to break through the noise on Facebook, you’re going to have to boost your posts or turn them into advertisements.
49% of 18 to 29-Year-Olds Have Purchased Something They Saw In a Social Media Ad
The younger generation’s journey to purchasing a product is changing. They are starting to be influenced not only by what they see on TV but by what appears in their social media feeds.
26% of Facebook Users Who Click On An Ad Make A Purchase
Facebook is one of the most popular social media advertising spots between the major platforms. Its ability to convert and reach audiences makes a significant impact.
The Average Click Through Rate On A Facebook Ad is .90%
Across all of the different industries, WordStream found that the average click-through rate Facebook ads are .90%.
75% to 90% of a Facebook Ad’s Performance is Based on Images
In other words, if you’re creating an advertisement for Facebook include dynamic images. This will help make an impact on your viewers.
5 Social Media Demographic and User Statistics
Need more specifics on who is using what channel? Check out these five user and demographic statistics.
83% of Millennials Are On Facebook
If your business is looking at millennials as your target audience, start with Facebook. It’s the most active platform for that age group.
80% Of Millennials Say Pinterest Helps Them Find What They Want To Buy
If you're targeting millennials, Pinterest would be a strong contender in helping get your products in front of them.
84% Of 30-49 Year Olds Use Facebook
While a majority of millennials are active on Facebook, don’t count the older generations out just yet.
Over Half Of Instagram Users Are Between The Ages of 18-29
Instagram is another favorite channel for the millennial crowd, with 59% of them using the channel frequently.
81% of Millennials Check Twitter At Least Once Per Day
Twitter is still an active platform for millennials. Businesses can help reach them by posting to the site frequently.
Now That You’re On Top Of The Latest Trends, Start Planning Your Social Media Strategy
As you scroll through our 31 statistics and the infographic you downloaded earlier look for trends or ideas that your social media team can use to build the perfect strategy for 2018.
Check out this infographic that summarizes the 31 social media marketing statistics you just read:
Do you have any more groundbreaking statistics to share? Let us know in the comments below.
January 10, 2018