101 Social Media Statistics You Need To Know To Build Your 2018 StrategyClick To Tweet
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8 Social Media Facts That Show Why It’s Important For Your BusinessSocial media marketing needs to be part of your marketing strategy. Why? The number of social media users is on the rise and isn’t going to die down anytime soon. Those users include your potential customers. And if you want to reach them, then you have to play the game. Here are eight more reasons why in case you’re on the fence.
88% of Businesses Are Using Social MediaIt’s a safe bet to say that almost all businesses are active on social media. If you aren’t, it’s more likely than not that your competitor is. Don’t let them steal your customers!
88% of businesses are using social media.Click To Tweet
2/3rds of All Americans Are Using Social MediaOver 90% of young Americans are active on different social networks. Using social media can help get your business in front of them at the right time.
Two-thirds of all Americans are using social media.Click To Tweet
67% of All Americans Report Getting Their News From Social MediaThat means that 217 million people are turning to social platforms to keep up with current events. Why not let your business’s messages be a part of that daily traffic too?
67% of Americans are using social media.Click To Tweet
81% of the US Population Has At Least One Social Media ProfileThe chance of getting your organization's messaging across to consumers at the right time is easier than ever. Why? Because of the increased number of social media users. In fact, that number has grown 5% over the past year.
81% of the US population has at least one social media profile.Click To Tweet
96% of People Who Talk About Your Brand Online Don’t Follow ItThis means that the discussion that is happening around your brand isn’t always coming from your followers. It’s important to keep that statistic in mind when you’re reporting on share of voice metrics.
96% of the people who talk about your brand online aren't actually following you.Click To Tweet
52% of Social Media Marketers Say That Showing ROI Is One of Their Top ChallengesShowing the return on investment for any social media strategist can cause a panicked reaction. How can you prove to your boss what’s working? CoSchedule and Google Analytics may be able to help you there.
52% of social media marketers say showing ROI is one of their top challenges.Click To Tweet
91% of Social Media Users Are Accessing Social Channels Via Mobile DevicesThe use of mobile devices on the rise. Social media strategists need to make sure that everything they create still conveys the intended message in a portable format.
91% of social media users are accessing social channels via mobile devices.Click To Tweet
Customers Spend 20-40% More On Companies Who Engage With Them On Social MediaIf that statistic isn’t enough to get you interacting with your fans online, we don’t know what will. Whether it’s addressing a complaint or saying thanks for a helpful review, genuine interactions will go a long way for your audience.
Customers spend 20%-40% more on companies who engage with them on social media.Click To Tweet
5 Social Media Video StatisticsVideo marketing is a new frontier for social media marketers. With the addition of live video and disappearing daily stories, marketers are having to think outside the box when it comes to finding new ways to reach their audience. Check out these five statistics on the growth of video marketing.
43% of People Want To See More Video Content From MarketersYour audience is begging for this content. Don’t leave them hanging.
43% of people want to see more video content.Click To Tweet
100 Million Hours of Video Content is Watched On Facebook DailyThat’s equal to about 4.2 days worth of watchable content being consumed in just one day!
86% of Business Related Video Views Take Place On Desktop ComputersWith that many people consuming your organization's content via desktop both your social media strategists and your video team need to make sure that videos are optimized for desktop viewing.
86% of business-related video views in 2015 took place on desktop computers.Click To Tweet
56% of All Videos Published Last Year Are Less Than Two Minutes LongWe have a shorter attention span than a standard goldfish. That means that a 20-minute video isn’t going to go over well on social media. Remember to keep it concise. [Tweet "56% of all videos published in 2015 were less than two minutes long."
The Average Video Retains 37% of Viewers To The EndIf only 37% of your audience makes it to the end of your video, put the most need-to-know information first!
The average video retains 37% of viewers to the end.Click To Tweet
8 Social Media Usage StatisticsTracking who is using what social media channel can help your organization predict where your audience is coming from and when they are going to be active. Read these eight statistics and learn how you can target your potential consumers on the right channel at the right time.
70% of Social Media Time Is Spent On Mobile DevicesBecause mobile devices are nearly always in use marketers, need to check that their social content is viewable/ still looks good in a different format.
70% of social media time is spent on mobile devices.Click To Tweet
200 Million People Use Instagram Stories a MonthInstagram Stories has grown immensely over the past few years since its inception. That type of exposure is not something your brand wants to miss out on.
200 million people use Instagram Stories every month.Click To Tweet
2.5 Billion People Use Messaging AppsThe use of messaging apps is growing and with the creation of autoresponders. How marketers begin to tap into that potential will change the way we use social media marketing.
2.5 billion people use messaging apps.Click To Tweet
The Average LinkedIn User Spends 17 Minutes On The Site Per MonthThat means the content you publish has a tiny window of time to make an impact. Choose what you post wisely.
There Are 178 Million Active Snapchat Users DailyIf your business is looking to target millennials or generation Z’ers, Snapchat is where it’s at.
There are 178 million active Snapchat users daily.Click To Tweet
Social Media Users Spend An Average of 135 Minutes Per Day OnlineThat’s over two hours worth of content that your audience is consuming every single day. What can you do to help your messages stand out in a sea of content?
Social media users spend an average of 135 minutes per day online.Click To Tweet
80% of People Use Pinterest On MobileWork with your graphic designers to ensure that everything you post to Pinterest is still viewable on a mobile device.
2.07 Billion People Are Actively Using FacebookWith that many active users, there’s little doubt that at least part of your target audience will be on Facebook in some capacity. Don’t miss your chance to reach them.
2.07 billon people are actively using Facebook.Click To Tweet
5 Social Media Advertising StatisticsAdvertising is without a doubt the most efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be a bit tricky. Here are five statistics to help you create your social media advertising strategy.
93% of Social Media Advertisers Use Facebook AdvertisingFor your content to break through the noise on Facebook, you’re going to have to boost your posts or turn them into advertisements.
93% of social media advertisers use Facebook advertising.Click To Tweet
49% of 18 to 29-Year-Olds Have Purchased Something They Saw In a Social Media AdThe younger generation’s journey to purchasing a product is changing. They are starting to be influenced not only by what they see on TV but by what appears in their social media feeds.
49% of 18 to 29-year-olds have purchased something they saw in a social media ad.Click To Tweet
26% of Facebook Users Who Click On An Ad Make A PurchaseFacebook is one of the most popular social media advertising spots between the major platforms. Its ability to convert and reach audiences makes a significant impact.
The Average Click Through Rate On A Facebook Ad is .90%Across all of the different industries, WordStream found that the average click-through rate Facebook ads are .90%.
The average click-through rate on a Facebook ad is .90%Click To Tweet
75% to 90% of a Facebook Ad’s Performance is Based on ImagesIn other words, if you’re creating an advertisement for Facebook include dynamic images. This will help make an impact on your viewers.
75% to 90% of a Facebook ad's performance is based on images.Click To Tweet
5 Social Media Demographic and User StatisticsNeed more specifics on who is using what channel? Check out these five user and demographic statistics.
83% of Millennials Are On FacebookIf your business is looking at millennials as your target audience, start with Facebook. It’s the most active platform for that age group.
83% of Millenials are on Facebook.Click To Tweet
80% Of Millennials Say Pinterest Helps Them Find What They Want To BuyIf you're targeting millennials, Pinterest would be a strong contender in helping get your products in front of them.
80% of Millenials say Pinterest helps them find what they want to buy.Click To Tweet
84% Of 30-49 Year Olds Use FacebookWhile a majority of millennials are active on Facebook, don’t count the older generations out just yet.
84% of 30-49 year olds use Facebook.Click To Tweet
Over Half Of Instagram Users Are Between The Ages of 18-29Instagram is another favorite channel for the millennial crowd, with 59% of them using the channel frequently.
Over Half of Instagram Users Are Between the Ages of 18-29Click To Tweet